Website security is crucial for maintaining the trust of your customers and vendors. Your website may have security issues that are not immediately apparent.
Although most entrepreneurs are more interested in running their businesses than digging into the minutiae of web architecture, website security is serious: Research by Imperva in 2012 found that most web applications receive four or more web attack campaigns each month, with some facing constant attack.
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
How often do poorly-targeted ads pop up on your screen?