With more jobs available than people to fill them, candidates are truly in control. Furthermore, 45% of candidates are using their mobile devices to look for and research job opportunities. With this in mind, HR managers and other recruiters should embrace digital marketing to attract top talent.
Managing Your Digital Reputation for Your Upcoming Job Search
Getting that interview is more than a matter of submitting a flawless application and resume. In today’s technologically advanced world, your online reputation can increase or decrease your chances of working for your dream company.
How to Write an Effective Job Description
An effective job description is central to attracting top talent to your organization. One that’s engaging and clearly (but concisely) conveys the duties of the position, the benefits of working with your organization, the required skills, and other pertinent information.
MyMobileLyfe Acquires Atlanta Tech Blogs
MyMobileLyfe, LLC, a Metro Atlanta-based digital marketing and advertising agency, announced today that it has acquired Atlanta Tech Blogs, LLC, publisher of the popular website atlantatechblogs.com.
Understanding Facebook’s Algorithm Changes and How They Affect the Reach of Your Content
Facebook pages have replaced many companies’ homepages, and entire marketing strategies have been built around the platform. Its free, easy to update, brings information straight to followers’ feeds, is easily shareable, and develops a brand identity. But what once was so easy is increasingly complicated by Facebook’s algorithms.
Understanding Mobile’s Role in Shopping
Smart phones serve as on-demand information sources, a constant connection to like-minded communities and relations through social media, and, increasingly they are serving as virtual stores and wallets. Mobile marketing strategies are instrumental to small businesses and include product research, digital advertising, social media, and, of course, the ease of purchasing directly from any location.
Build Better Customer Relationships with a Company Blog
While your company website can explain your product or services, a business blog enhances your visibility, approachability, and how your product or service is understood. As mainstream companies like Google, Starbucks, and REI cultivate high quality and updated blogs, dynamic web content becomes the norm and demonstrates that your company is modern and engaged.
Here are a few benefits of having a robust and insightful blog for your business.
- Search engine optimization: Blogs are a foundational component for proper search engine optimization, and they allow businesses to cover nuanced ideas that may not be present elsewhere on their websites. By publishing more blog content on a range of ideas related to your business, you will increase the number of opportunities for customers to discover your brand. For example, someone searching for advice on hiring and HR might find themselves clicking on the American Express’ Open Forum section on this topic and eventually driven back to see what services American Express has to offer businesses.
- Social media and newsletter enhancement: You may already have a social media account or a newsletter. These channels give you a limited amount of space to convey your ideas, but they can entice readers to your blog. Blogs give you the opportunity to go deeper into subjects your customers find interesting and offer nuanced explanations of your business (including links to pages where sales can be made). Blogs can complement your social media and newsletters by enhancing content richness while the latter can drive people to your blog, website, and ultimately, your business. Eat24 is a great example of this relationship.
- Approachability: Blogs allow you to interact in new ways with your customers. With them, you can address frequently-asked questions or explore timely topics. Comment sections (which should be monitored) let your readers give you direct feedback. This exchange of ideas gives customers a positive and personal impression of your company, which will help build better relationships with them over time.
- Fresh perspectives: Blogging allows you and your brand to keep up with current events, giving you a place where you can link to new ideas and industry news. It also demonstrates to potential clients that you are paying attention to the business landscape, rather than getting stuck in internal perspectives. Think with Google offers views across many interrelated subjects, and it offers new tools and trends.
- Nuanced promotions: Blogs also offer a way to show your potential customers different ways to use your products and services. Starbucks’ 1912 Pike has a “How to” section with recipes and guidance on how to use its products. REI’s Co-Op journal inspires hiking and outdoor activities that would lend themselves to the use of REI products.
Blogging allows your brand to build relationships with potential customers across many digital marketing channels, and we believe there is a business case for creating your company blog. MyMobileLyfe, a company founded by professional storytellers, can help you every step of the way, from website development, to content planning and content creation. Reach out to our team of experts and get started today!
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How to Build Your Brand Newsroom
In the newsroom, ideas move quickly and deadlines are always right around the corner. Though they seem chaotic from the outside, newsrooms are adept at planning, creating new ideas, packaging them, and disseminating them with the public with great efficiency.
There’s More to Life Than Google and Facebook; a Look at Other Ad Platforms
Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the competition.
It’s no surprise that Google and Facebook, platforms that many of us use throughout the day, are the preeminent networks for online advertising. Though these networks give advertisers the largest pool of potential leads, more doesn’t always mean better, especially if those ad clicks don’t result in conversions.
Further, Google ads are placed according the search words businesses determine that consumers interested in their product will use. But in selecting their keywords, businesses are challenged to avoid creating very broad search terms that lead to more clicks but are not always relevant to the user. Also, they could miss other potential consumers by focusing exclusively on narrower search terms. And users will likely ignore these ads unless the ad text truly speaks to their needs.
And while Facebook gives advertisers more ways to make fun and engaging ads, space is limited in users’ timelines, and competition is fierce.
Whether you want to reach a niche audience or simply try a difference approach to digital advertising, there are many options available to you. We’ve only mentioned three here, but these examples show the potential reach and effectiveness of alternative ad networks as well as the creative possibilities within reach of your business.:
- Soundcloud is a worldwide music community of music creators and listeners who are looking for new or unique songs. It reaches 82 million US users per month and 175 million globally per month. Soundcloud users are influencers: they determine what comes next on iTunes and Spotify and are a great audience for newer products and services, since we already know they are adept at trying and sharing new things. Advertisers can run audio, display, and native ad campaigns here.
- Spotify is another great venue, with the average listener tuning in for 148 minutes per day and an increasingly mobile audience. Spotify analyzed listening habits of over 100 million users across the globe and surveyed users determining that the type of music people listen to relates to personalities and brand preferences. Spotify is also widely shared on other social media platforms. Here, advertisers can run audio ads between tracks, sponsor playlists and sessions, and use video to promote themselves.
- To reach a creative global audience, consider Vimeo, a video streaming platform that started as a small community of emerging filmmakers. Advertisers can take advantage of a Brand Channel, which is fully integrated with all Vimeo content. Vimeo has over 170 million viewers worldwide and is rapidly growing, with an 80 percent increase in users in just the last year.
If you’re having limited advertising success on Google and Facebook, or if you want to try something creative and distinct, these networks may be promising to your business. Also, MyMobileLyfe offers self-optimizing advertising solutions that span across several search and display ad networks. See what we have to offer, or set up some time with our experts to learn about the possibilities!
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Improve Your Ad Campaigns with AI
This article was originally published on Tech400.com.
For many, artificial intelligence and machine learning may seem like abstract and far-off concepts, but businesses of all sizes are already enjoying the benefits of AI, as a recent Harvard Business Review article shows.