- Website creation
- Website content
- Social media management
- Email marketing
- SMS messaging campaigns
- Paid advertising campaigns (AdWords)
Cutters Cigar & Spirits, a high-end cigar shop and lounge north of Atlanta, needed to refresh its dated website and bring more people to its door. MyMobileLyfe achieved both of these goals with a successful website re-branding and a multifaceted digital marketing campaign.
As we mentioned earlier, we set up the blog on the new site with the goal of creating effective marketing content geared toward cigar aficionados. Articles on the blog highlight cigar makers, new products at the shop, upcoming events, and curation of interesting and fun articles from other news outlets. We also repurposed existing photos and videos into new posts, and we share new galleries from recent events at the lounge.The previous version of the Cutters website was not mobile-friendly, and it contained broken links and incomplete sections. MyMobileLyfe proposed retaining the website’s existing WordPress installation and configuring a new, screen-agnostic layout, along with added features, including a blog, photo galleries, social media feeds, and an event calendar. We also improved the site’s security and performance, and we configured Google Analytics to track site use going forward. Within a few weeks, the new site was complete, and countless Cutters customers have praised our results.
With the new site completed, we then began an AdWords campaign to promote Cutters’ cigar accessories to search engine users in and around Metro Atlanta. We carefully selected search phrases that would allow us to make the most of Cutters’ advertising budget and generate the most clicks from relevant users.
And when Cutters moved to its brand new lounge in the summer of 2017, MyMobileLyfe was called upon once again to create a new website that reflected the atmosphere and elegance of the new facility. The result was an innovative, mobile-first design that made website navigation fun and easy for users. With this new site and effective outreach via email newsletter and SMS messaging campaigns, Cutters has built stronger relationships with its existing customers and reached even more cigar enthusiasts in Atlanta and beyond.
As a result of this multi-pronged approach to mobile marketing, more customers are discovering Cutters, and the business continues to gain loyalty among cigar enthusiasts in its geographic area.