The Team

One team, four disciplines, working from a single framework.

Most organizations end up managing separate vendors for strategy, marketing, technology, and AI. We put all four under one roof — so nothing gets lost in the handoff.

How We’re Organized

Four disciplines. One framework.

Every engagement draws on some combination of these four areas, coordinated through the same Assess-to-Scale process.

Strategy & Growth

Leads the Assess and Prioritize work — understanding your organization and identifying the highest-impact opportunities.

Marketing & Visibility

Builds the campaigns, content, and channels that turn visibility into leads and leads into customers.

Technology & Development

Designs and builds the websites, integrations, and systems that support everything else.

AI & Automation

Identifies and implements the AI and automation opportunities that create real, measurable advantage.

Leadership

Meet the people leading MyMobileLyfe.

MyMobileLyfe is led by two co-founders who spent more than 15 years in digital journalism and media before turning that same rigor toward helping organizations grow.

Rick Hancock

CEO, President & Co-Founder

Rick Hancock is CEO and co-founder of MyMobileLyfe, “a newsroom for brands” — mobile content and mobile solutions for today’s “mobile lyfe.” He previously served as an Assistant Managing Editor at the Atlanta Journal-Constitution, where he oversaw the launch of MyAJC.com, a subscriber-only website.

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Prior to the AJC, he served as Digital Platform Director for CT1 Media, New England’s largest multimedia company (CT1media.com). Hancock managed the day-to-day and long-term digital initiatives for the Hartford Courant and FoxCT’s websites, mobile, and social media platforms, and he delivered on-air tech reports for The FoxCT Morning News.

Previous to CT1 Media, he was CEO of Potpourri Media, LLC, a full-service digital multimedia consulting company whose clients included leading media companies, trade organizations, and nonprofit organizations.

From 2008 to 2011, Hancock served as an Assistant Professor in Residence in the Department of Journalism at the University of Connecticut, where he created the department’s first social media and entrepreneurial journalism courses. From 2006 to 2008, he served as a Dean in the School of Communications and a Professor of Digital Journalism at Quinnipiac University.

In 2003, Hancock was selected as a Western Knight Fellow for Specialized Journalism. He’s been a trailblazing advocate for digital journalism for more than 15 years, working in legacy media as a news anchor/reporter in Washington, D.C., Baltimore, Pennsylvania, New Jersey, and Connecticut. He earned an MS in Interactive Communications from Quinnipiac University and a BA in Political Science from Howard University.

An evangelist for interactive digital media, Hancock is a sought-after speaker on topics surrounding the Internet. He has presented at conferences including Yale University, the Online News Association, and the National Association of Black Journalists, and has been quoted in national publications including the New York Times and Broadcasting & Cable.

Michael Grillo

VP of Marketing & Co-Founder

Michael Grillo is a co-founder and Vice President of Marketing of MyMobileLyfe. He oversees the development and execution of marketing and advertising strategies for MyMobileLyfe’s business clients.

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Michael is an experienced digital content editor, adept at finding narratives within data and turning research into practical solutions for improved audience engagement. He previously served as Engagement Director at Penton Media, and is the former Audience Development Manager, Home Page Editor, and Online Producer/Audience Analyst for the Hartford Courant. In these roles, he led the development and deployment of mobile news products for three mobile websites, developed the organization’s subscription-based digital news service, determined social media goals and strategies, and produced multimedia content designed to enhance reader engagement and interaction.

Michael is a graduate of Brandeis University, and he earned his Master’s Degree in Journalism at Quinnipiac University. He can be reached at michael.grillo@mymobilelyfe.com.

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