A/B Testing
Comparing two versions of a webpage or ad to see which performs better based on real user interactions.
Application Programming Interface (API)
A set of rules and connections that allows different apps to communicate and share data.
Artificial Intelligence (AI)
Computer systems that mimic human reasoning to automate tasks, spot patterns, and make decisions faster than people could alone.
Backlink
A link from another website pointing to yours; high-quality backlinks improve SEO credibility.
Behavioral Targeting
Customizing ads based on a user’s past online actions, such as pages viewed or items added to cart.
Bounce Rate
The percentage of visitors who leave a site after viewing just one page.
Call To Action (CTA)
A word or phrase that urges visitors to take the next step—e.g., “Book a Demo” or “Start Free Trial.”
Click-Through Rate (CTR)
The ratio of users who click a link or ad to the number who saw it.
Content Management System (CMS)
Software such as WordPress that lets you build, edit, and organize website content without coding.
Content Marketing
Creating and distributing valuable articles, videos, or graphics to attract and engage your audience.
Contextual Targeting
Placing ads on webpages with related content by analyzing keywords and topics.
Conversion Rate
The percentage of visitors who complete a desired action (purchase, form fill, etc.) out of the total who could have.
Customer Relationship Management (CRM)
A database and toolset that stores customer details, tracks interactions, and helps teams manage sales pipelines.
Data Visualization
Presenting complex data in charts or graphs to make insights easier to understand at a glance.
Demand-Side Platform (DSP)
Software advertisers use to purchase programmatic ad inventory across many websites and apps from one dashboard.
Display Advertising
Image, video, or rich-media banner ads shown on websites, apps, and social platforms.
Drip Campaign
A scheduled series of automated messages designed to guide prospects along the buyer journey.
Engagement Rate
A metric that measures likes, comments, shares, and other interactions as a percentage of total impressions or followers.
Geofencing
Serving ads or messages to mobile devices within a virtual perimeter around a real-world location.
Geo-Targeting
Delivering content or ads to users based on broader geographic criteria like city, region, or country.
Impression
A single instance of an ad or piece of content being displayed to a user.
Integration
Connecting separate tools so they automatically pass data back and forth, reducing manual work.
Key Performance Indicator (KPI)
A quantifiable metric (like revenue or open rate) chosen to gauge progress toward a goal.
Landing Page
A standalone web page built around a single offer or campaign goal, designed to capture leads or drive sales.
Lead Scoring
Assigning points to leads based on behavior or demographics to show how ready they are to buy.
Long-Tail Keyword
A specific, multi-word search phrase with lower search volume but higher intent (e.g., “best AI staffing agency in Atlanta”).
Lookalike Audience
A new audience that resembles your best customers, generated by ad platforms using behavioral and demographic data.
Machine Learning (ML)
A branch of AI where algorithms learn from data and improve their outputs without being explicitly re-programmed each time.
Marketing Automation
Software that streamlines and personalizes repetitive marketing tasks such as email workflows and lead nurturing.
Martech Stack
The complete set of marketing technologies a company uses—email platform, CRM, analytics tools, and more.
Mobile-First Design
Designing for smartphones first, then scaling up to tablets and desktops, ensuring an optimal mobile experience.
Native Advertising
Paid ads that blend seamlessly with the look and feel of the surrounding editorial content.
Off-Page SEO
Earning signals outside your site—primarily backlinks and mentions—that boost search authority.
On-Page SEO
Optimizing elements you control on your own site (titles, meta tags, content) for search engines.
Pay-Per-Click (PPC)
An ad model in which you pay each time someone clicks your ad; common on Google Ads and social networks.
Predictive Analytics
Using historical data, ML, and statistics to forecast future outcomes—like which leads are most likely to convert.
Programmatic Advertising
Automated, real-time bidding that buys and places digital ads for the best audience, price, and moment.
Responsive Design
A design approach that makes a website automatically adapt to any screen size or device orientation.
Return on Investment (ROI)
The profit (or loss) generated relative to the money spent on a campaign or project.
Retargeting (Remarketing)
Serving ads to people who previously visited your site or app to recapture their interest and drive them back.
Sales Funnel
The step-by-step path prospects follow from first awareness to final purchase and beyond.
Schema Markup
Structured code that helps search engines better understand your content and show rich snippets.
Search Engine Marketing (SEM)
Paid tactics—like search ads—that place your message at the top of search results pages.
Search Engine Optimization (SEO)
Techniques that improve your site’s organic visibility and rankings on search engines.
Social Media Management
Planning, creating, scheduling, and analyzing content across social platforms to build community and brand awareness.
Supply-Side Platform (SSP)
The publisher-side counterpart to a DSP—software that helps websites and apps sell their ad space automatically.
User Experience (UX)
The overall feel and ease of a product or website from a visitor’s point of view.
User Interface (UI)
The visual and interactive elements—buttons, menus, layouts—that people see and tap or click.
Video Marketing
Using video content (explainer clips, webinars, live streams) to educate, entertain, and convert audiences.
Visitor Identification
Technology that de-anonymizes website traffic by matching IP addresses or cookies to company databases, revealing who’s browsing.
