Embrace Digital Marketing Techniques in Your Job Recruitment Efforts

12
Aug
Digital Recruitment MarketingEmbrace Digital Marketing Techniques in Your Job Recruitment Efforts

Embrace Digital Marketing Techniques in Your Job Recruitment Efforts

Recruitment MarketingNo Comment

With more jobs available than people to fill them, candidates are truly in control. Furthermore, 45% of candidates are using their mobile devices to look for and research job opportunities. With this in mind, HR managers and other recruiters should embrace digital marketing to attract top talent.

Digital Marketing Techniques

Experts used digital marketing for years to help businesses locate and attract their ideal clients. But, when used in the recruitment space, this term refers to all online marketing efforts with the goal of identifying, attracting, and engaging with top candidates. Some common techniques include:

  • Content marketing: Your goal with this tactic is to craft relevant, interesting content for your blog that your target audience will share. To do this, you must thoroughly research your topics and find a writer/editor that can convey your message in the most engaging way possible.
  • Social media management: A lot of recruiters use LinkedIn to approach talented prospects but, this oversaturation is problematic. Instead, take advantage of the targeting capabilities of sites like Twitter and Facebook to spread your message. Just remember to use industry-related hashtags and keywords to reach your preferred audience. For even better results, refine your search based on location and other relevant criteria.
  • Email and mobile notifications: Just because a great prospect is monitoring the job market, it doesn’t mean they’re ready to leap. You can use email and mobile notifications to keep them abreast of what’s going on in your company, essentially building a relationship with them until they’re ready to take the plunge.
  • Search engine optimization (SEO): Many job seekers use search engines to look for employment. Populating your blog with great content on a regular basic and optimizing your “Careers” page is a great way to improve the SEO of your site
  • Pay-per-click (PPC) advertising: Not only will this strategy increase your search engine ranking, it’s also very affordable way to advertise. Your reach is determined by the number of clicks (hence the name) your ad receives. The key here is to place ads using employment-oriented keywords to make sure they relevant eyes see them.

The Bottom Line

Digital marketing doesn’t have to be hard. The above tips will help you leverage this effective strategy to help you attract the best talent possible; to your company.

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26
Jan
Mobile ShoppingUnderstanding Mobile’s Role in Shopping

Understanding Mobile’s Role in Shopping

ShoppingNo Comment

Smart phones serve as on-demand information sources, a constant connection to like-minded communities and relations through social media, and, increasingly they are serving as virtual stores and wallets. Mobile marketing strategies are instrumental to small businesses and include product research, digital advertising, social media, and, of course, the ease of purchasing directly from any location.

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22
Aug
Starting a Company BlogBuild Better Customer Relationships with a Company Blog

Build Better Customer Relationships with a Company Blog

Content marketingNo Comment

While your company website can explain your product or services, a business blog enhances your visibility, approachability, and how your product or service is understood. As mainstream companies like Google, Starbucks, and REI cultivate high quality and updated blogs, dynamic web content becomes the norm and demonstrates that your company is modern and engaged.

Here are a few benefits of having a robust and insightful blog for your business.

  1. Search engine optimization: Blogs are a foundational component for proper search engine optimization, and they allow businesses to cover nuanced ideas that may not be present elsewhere on their websites. By publishing more blog content on a range of ideas related to your business, you will increase the number of opportunities for customers to discover your brand. For example, someone searching for advice on hiring and HR might find themselves clicking on the American Express’ Open Forum section on this topic and eventually driven back to see what services American Express has to offer businesses.
  2. Social media and newsletter enhancement: You may already have a social media account or a newsletter. These channels give you a limited amount of space to convey your ideas, but they can entice readers to your blog. Blogs give you the opportunity to go deeper into subjects your customers find interesting and offer nuanced explanations of your business (including links to pages where sales can be made). Blogs can complement your social media and newsletters by enhancing content richness while the latter can drive people to your blog, website, and ultimately, your business. Eat24 is a great example of this relationship.
  3. Approachability: Blogs allow you to interact in new ways with your customers. With them, you can address frequently-asked questions or explore timely topics. Comment sections (which should be monitored) let your readers give you direct feedback. This exchange of ideas gives customers a positive and personal impression of your company, which will help build better relationships with them over time.
  4. Fresh perspectives: Blogging allows you and your brand to keep up with current events, giving you a place where you can link to new ideas and industry news. It also demonstrates to potential clients that you are paying attention to the business landscape, rather than getting stuck in internal perspectives. Think with Google offers views across many interrelated subjects, and it offers new tools and trends.
  5. Nuanced promotions: Blogs also offer a way to show your potential customers different ways to use your products and services. Starbucks’ 1912 Pike has a “How to” section with recipes and guidance on how to use its products. REI’s Co-Op journal inspires hiking and outdoor activities that would lend themselves to the use of REI products.

Blogging allows your brand to build relationships with potential customers across many digital marketing channels, and we believe there is a business case for creating your company blog. MyMobileLyfe, a company founded by professional storytellers, can help you every step of the way, from website development, to content planning and content creation. Reach out to our team of experts and get started today!

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