Most businesses spend years adapting new sales and marketing strategies or improving their marketing funnel and customer revenue pipeline. Unfortunately, according to recent research by Josh Bersin, more than 74% of businesses perform poorly during recruitment. While most company executives ignore the essence of proper recruitment, hiring is currently the biggest obstacle to organizational growth.
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
How often do poorly-targeted ads pop up on your screen?
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built an effective social media presence. Now what?
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher ranking in mobile search.
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