Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.
Five Stats That Explain Why You Need a Marketing Automation Solution
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.
It’s Personal AND It’s Business: Using Personalized Marketing for Your eCommerce Business
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built an effective social media presence. Now what?
Keep These 3 Things in Mind When Marketing Your eCommerce Business
All eCommerce businesses can use content marketing to effectively drive traffic to their website and increase sales.