Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built an effective social media presence. Now what?
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher ranking in mobile search.