Seth Godin famously said, “Content marketing is the only marketing left,” and for excellent reason.
Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will connect with customers on a more personal level. And they will do this not with marketing pros, but with producers, journalists and others skilled in the craft of storytelling.
This is where content marketing expert Michael Brenner believes the next phase of the industry is headed.