Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
The Current Scope of Digital Ad Fraud
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.
The Future of Programmatic Video Advertising
Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why? Here are five reasons why the future of programmatic is bright.
Programmatic Advertising, Explained
For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages. While these methods can reach a large audience, they can be expensive and imprecise.