The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
Some of the most common metrics are numbers of page views, time spent on page, and online orders made. But there are more advanced methods website data evaluation to consider. Here are some of the best types to explore:
- Bounce Rate — While anyone measuring web consumer data will measure the quantity of people that visit their website, the bounce rate measures the “quality” of people that visit. For example, people that visit for a second or two and then leave are “bouncing” away. But if someone stays on the site for a considerable amount of time, that means they are reading taking in your campaign or ad.
- Cost Per Click — In virtually every Page Per Click or PPC ad, there will be Cost Per Click or CPC on a specific product. The CPC will be a highlighted URL that a person who has visited will click on to get to the actual website of the targeted item. That shows greater interest, and greater interest is a solid indication that your ad campaign is effective.
- Click Through Rate — This is the rate clicks to impressions of your ad. This is a much better measure of effectiveness than clicks alone.
- Ad Position — Your ad position is a general way that tells you how high your ad sits on search engine pages. The more often your ad is clicked, the higher it will be on a page, and the higher it resides means that more people have been searching for it.
There are many other ways to evaluate the effectiveness of your digital advertising campaign. Using the methods described above are just some ways to assess your ad campaign and help determine when to make changes and improvements.