When our clients ask us how they can improve their search engine standing, our typical response goes something like this: make a long-term commitment to posting original, high-quality, timely content.
Programmatic Advertising to Grow 31% in 2017
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
How to Hire the Right Marketing Agency
Choosing the wrong marketing agency can be a headache, at the very least. Here’s our road map for finding the best agency for your growing business.
Keep These 3 Things in Mind When Marketing Your eCommerce Business
All eCommerce businesses can use content marketing to effectively drive traffic to their website and increase sales.
Why Invest in SEO?
The question continues to be asked by experts, “Is SEO dead?”
Simple Steps for Developing Your Content Marketing Strategy
Seth Godin famously said, “Content marketing is the only marketing left,” and for excellent reason.
4 Tips on Effective Mobile Content Marketing and Advertising
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world.
But how many of these companies focus specifically on mobile?
Take time to edit your content
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand message. It’s sharp, conversational and ready to be published.
Now what?
Essential advice for content storytelling
Great stories make great content. The more memorable the stories are about your company or brand, the more likely they are readily shared by an audience you are looking to connect and engage with.