With more jobs available than people to fill them, candidates are truly in control. Furthermore, 45% of candidates are using their mobile devices to look for and research job opportunities. With this in mind, HR managers and other recruiters should embrace digital marketing to attract top talent.
When our clients ask us how they can improve their search engine standing, our typical response goes something like this: make a long-term commitment to posting original, high-quality, timely content.
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world.
But how many of these companies focus specifically on mobile?
You’ve spent time writing a well-researched, compelling and readable work of content that will educate the consumer about your brand message. It’s sharp, conversational and ready to be published.