Archive for the
‘Content marketing’ Category

Over the years, social media has become the go-to marketing platform for small businesses looking to build their brands and win over customers. The opportunity to run successful campaigns and reach a larger audience without spending a ton of resources makes social media quite irresistible among small business owners.

Similarly, the shift to digital expedited by generational changes has pushed social media marketing to greater heights. Most decision-makers in family settings and businesses are tech-savvy millennials who believe in technology more than their predecessors. Gen-Zers, who are digital natives, are also entering the workforce, plus they make a significant portion, nearly 40%, of the US consumer market.

If you are looking to optimize your social media strategy and boost your business bottom line, here are a few tips to keep in mind:

  1. Personalize Your Content 

Content creation, optimization, and management are at the heart of your social media marketing strategy. The content you get out through your social channels should be personalized for your unique audience. That means you should know your target demographics, what they like, where they spend their time online, and what type of content will engage them. If you fail to personalize your content, it will not target the right audience. Generic or poor-quality content can also damage your brand and business reputation.

  1. Provide Value 

Most business owners make the mistake of using social media channels just to promote their products and services. Typically, you want to build relationships and a sense of community with your customers to win their trust before selling to them. Where possible, embrace user-generated content and focus on educating and helping your audience understand how your business solves some of their problems.

  1. Be Flexible 

Before developing your content marketing strategy, you should identify the different social platforms you want to use to drive your marketing campaigns. A rule of thumb is to keep an open mind and to be as flexible as possible. Besides trying different social channels, you also want to use different content types, from videos and blog posts to webinars and case studies.

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As businesses look for cost-effective and results-oriented marketing techniques, social media is proving to be a perfect tool, regardless of the business size or niche. The tips we have highlighted above aren’t exhaustive but are worth considering when launching a social media marketing campaign. And while it’s apparent that social media is pushing the envelope on what’s possible in the marketing space, you still need a customized strategy to ensure success.

While your company website can explain your product or services, a business blog enhances your visibility, approachability, and how your product or service is understood. As mainstream companies like Google, Starbucks, and REI cultivate high quality and updated blogs, dynamic web content becomes the norm and demonstrates that your company is modern and engaged.

Here are a few benefits of having a robust and insightful blog for your business.

  1. Search engine optimization: Blogs are a foundational component for proper search engine optimization, and they allow businesses to cover nuanced ideas that may not be present elsewhere on their websites. By publishing more blog content on a range of ideas related to your business, you will increase the number of opportunities for customers to discover your brand. For example, someone searching for advice on hiring and HR might find themselves clicking on the American Express’ Open Forum section on this topic and eventually driven back to see what services American Express has to offer businesses.
  2. Social media and newsletter enhancement: You may already have a social media account or a newsletter. These channels give you a limited amount of space to convey your ideas, but they can entice readers to your blog. Blogs give you the opportunity to go deeper into subjects your customers find interesting and offer nuanced explanations of your business (including links to pages where sales can be made). Blogs can complement your social media and newsletters by enhancing content richness while the latter can drive people to your blog, website, and ultimately, your business. Eat24 is a great example of this relationship.
  3. Approachability: Blogs allow you to interact in new ways with your customers. With them, you can address frequently-asked questions or explore timely topics. Comment sections (which should be monitored) let your readers give you direct feedback. This exchange of ideas gives customers a positive and personal impression of your company, which will help build better relationships with them over time.
  4. Fresh perspectives: Blogging allows you and your brand to keep up with current events, giving you a place where you can link to new ideas and industry news. It also demonstrates to potential clients that you are paying attention to the business landscape, rather than getting stuck in internal perspectives. Think with Google offers views across many interrelated subjects, and it offers new tools and trends.
  5. Nuanced promotions: Blogs also offer a way to show your potential customers different ways to use your products and services. Starbucks’ 1912 Pike has a “How to” section with recipes and guidance on how to use its products. REI’s Co-Op journal inspires hiking and outdoor activities that would lend themselves to the use of REI products.

Blogging allows your brand to build relationships with potential customers across many digital marketing channels, and we believe there is a business case for creating your company blog. MyMobileLyfe, a company founded by professional storytellers, can help you every step of the way, from website development, to content planning and content creation. Reach out to our team of experts and get started today!

In the newsroom, ideas move quickly and deadlines are always right around the corner. Though they seem chaotic from the outside, newsrooms are adept at planning, creating new ideas, packaging them, and disseminating them with the public with great efficiency.

Why does your brand need a mobile marketing plan? MyMobilelyfe’s latest e-Book answers that question.

Though businesses are increasingly aware of the potential of marketing to mobile consumers, many of them have not yet taken the first step toward creating a comprehensive mobile marketing strategy. The mobile market’s worth is in excess of $500 billion.

Learn about the benefits your business can experience from creating and executing a mobile marketing strategy.

Mobile marketing is no longer an option for your business: it’s a necessity.


MyMobileLyfe combines research with unique storytelling to connect companies and brands with their customer communities. What sets MyMobileLyfe apart from other digital marketing firms, is that we specialize in enabling our clients to be with their customers 24/7, by integrating compelling content in a mobile environment.

MyMobileLyfe was founded by seasoned journalists who are experts in social media, mobile and digital marketing. We also employ former executives from the mobile technology, and digital entertainment industries. This combined skill set enables us to deliver a customized roadmap for companies to achieve an optimal mobile user experience, which leads to greater sales, customer community engagement and brand awareness.

MyMobileLyfe will plan and execute every aspect of your brand’s mobile marketing plan, including website optimization, mobilefriendly content creation, social media management, search engine optimization, customer research, mobile advertising, and remarketing.

To get started, email us at!

Something that is frustrating for us as professional storytellers is when we attend a content marketing conference and panelists throw out  buzz words and phrases, like “good writing is my company’s secret sauce,” and “all the metrics you’ve ever used are now irrelevant,”and then the session is over, leaving attendees feeling confused.