Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.
Think like the customer when it comes to content
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
NewsCred to host Content Marketing Summit
Here’s another opportunity to learn from top industry experts how to make content marketing work for your business.
Content marketing: What was said the week of July 14
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
An expert’s take on content creation’s next phase
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will connect with customers on a more personal level. And they will do this not with marketing pros, but with producers, journalists and others skilled in the craft of storytelling.
This is where content marketing expert Michael Brenner believes the next phase of the industry is headed.
Inaugural Content All Stars event in September
If you’re looking to take your company’s content marketing strategy to the next level, then this conference is for you.
Content marketing: What was said the week of July 7
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
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Why outsourcing is an option
Your company may lack the in-house expertise to craft and implement a content marketing plan for a growing base of mobile customers. Don’t fret; you are not alone.
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How to mine trade shows, expos for content
Conferences, marketing events and trade shows can be a lode of ideas for mobile marketing content.