Why Your Business Can’t Afford to Ignore Mobile Marketing
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.
Your Customers Are Mobile
In 2013, 56% of adult Americans were classified as smartphone owners… and as noted by Forbes (see fact #15), it’s clear that a majority of your customers are now searching for data while they’re on the move.
Traditional internet marketing remains a powerful force – especially for people likely to shop from home – but more and more people are reaching for their phones when they want to find information, make comparisons, or order something right away.
If you aren’t doing mobile marketing, then you aren’t reaching your customers.
Our Culture is Changing
When older citizens say that “kids these days have no patience”, they’re right. The mobile world is focused on instant gratification – and not just for sales, either. When your customers want information, they want it right away – and the same goes for many of their impulsive shopping habits. Mobile marketing allows you to tap into modern culture and provide the services and information that people truly want – and customers can be surprisingly loyal as long as you continue giving them what they want.
Your Competitors Are Doing It
That’s right – other companies are taking up the slack and reaching your customers through their own mobile marketing efforts. The mobile world is not a static place that simply waits for you to arrive – others can and will take advantage of any opportunity you give them in order to increase their share of the market. Mobile marketing is no longer an option for many businesses – it’s a necessity.
Mobile Marketing Is Getting Easier
According to market analysis by marketing behemoth HubSpot, just over 80% of people will read their email on a smartphone. Sixty-five percent of all people prefer emails that are mainly images – which are ideal for the small size of smartphone and tablet screens.
Adding several tricks to this – including putting both the company name and the recipient’s name in the subject line – means that mobile marketing is a surprisingly easy and affordable way of reaching customers.
Mobile marketing works – and because it works, it’s becoming powerful enough to make or break your entire business. You can no longer afford to ignore the potential of mobile marketing.