Smart phones serve as on-demand information sources, a constant connection to like-minded communities and relations through social media, and, increasingly they are serving as virtual stores and wallets. Mobile marketing strategies are instrumental to small businesses and include product research, digital advertising, social media, and, of course, the ease of purchasing directly from any location.
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.
The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.
With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.
It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.
And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.
Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.
Want to see your company promoted on Facebook, Twitter, Google, and other popular mobile platforms? Call MyMobileLyfe! We do all of the work, including campaign research, ad design and copy, and conversion tracking.
Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher ranking in mobile search.
The question continues to be asked by experts, “Is SEO dead?”
Does your brand still have an outdated website that requires users to pinch and zoom in order to view your content? Today, this is merely a nuisance for your digital audience, but in several weeks, this will be a much bigger problem for your business.
Why does your brand need a mobile marketing plan? MyMobilelyfe’s latest e-Book answers that question.
Though businesses are increasingly aware of the potential of marketing to mobile consumers, many of them have not yet taken the first step toward creating a comprehensive mobile marketing strategy. The mobile market’s worth is in excess of $500 billion.
Learn about the benefits your business can experience from creating and executing a mobile marketing strategy.
Mobile marketing is no longer an option for your business: it’s a necessity.
ABOUT MYMOBILELYFE:
MyMobileLyfe combines research with unique storytelling to connect companies and brands with their customer communities. What sets MyMobileLyfe apart from other digital marketing firms, is that we specialize in enabling our clients to be with their customers 24/7, by integrating compelling content in a mobile environment.
MyMobileLyfe was founded by seasoned journalists who are experts in social media, mobile and digital marketing. We also employ former executives from the mobile technology, and digital entertainment industries. This combined skill set enables us to deliver a customized roadmap for companies to achieve an optimal mobile user experience, which leads to greater sales, customer community engagement and brand awareness.
MyMobileLyfe will plan and execute every aspect of your brand’s mobile marketing plan, including website optimization, mobilefriendly content creation, social media management, search engine optimization, customer research, mobile advertising, and remarketing.
To get started, email us at contact@mymobilelyfe.com!
Consumers are increasingly turning to their smartphones to shop and redeem coupons this holiday season. The coupon audience is large, and the upcoming holidays are a huge opportunity for your company to reach new consumers.
Mobile content marketing plays a vital role in the purchasing behavior of today’s mobile consumer.
You’ve probably noticed how crowded the field for content marketing has suddenly become. It seems as if anyone who has written a blog post suddenly is an expert in delivering a company’s message out into the world.
But how many of these companies focus specifically on mobile?
Over the last few years, mobile marketing has become one of the most powerful forces in business – and if you haven’t stepped into it, then you cannot ignore it any longer.
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