Mobile Is Driving the Surge in U.S. Digital Advertising
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.
The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.
With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.
It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.
And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.
Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.
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