Last April, Google began insisting that marketers and web developers create mobile-friendly web pages. As a result, mobile-optimized sites are now awarded with higher ranking in mobile search.
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile devices. People are just as likely to access their content from a source other than the Web.
The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.