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You’re a business owner who’s looking to make your brand content accessible to customers with smartphones and tablets. That means creating your own app for the mobile devices.

If you’re an entrepreneur or owner of a small business without the deep pockets of a large corporation or well-financed startup, the cost of creating an app that will attract and engage customers is an essential factor.

As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.

You’ll have to convince a segment of the consumer population first, though.