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‘Advertising’ Category

Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the competition.

It’s no surprise that Google and Facebook, platforms that many of us use throughout the day, are the preeminent networks for online advertising. Though these networks give advertisers the largest pool of potential leads, more doesn’t always mean better, especially if those ad clicks don’t result in conversions.

Further, Google ads are placed according the search words businesses determine that consumers interested in their product will use. But in selecting their keywords, businesses are challenged to avoid creating very broad search terms that lead to more clicks but are not always relevant to the user. Also, they could miss other potential consumers by focusing exclusively on narrower search terms. And users will likely ignore these ads unless the ad text truly speaks to their needs.

And while Facebook gives advertisers more ways to make fun and engaging ads, space is limited in users’ timelines, and competition is fierce.

Whether you want to reach a niche audience or simply try a difference approach to digital advertising, there are many options available to you. We’ve only mentioned three here, but these examples show the potential reach and effectiveness of alternative ad networks as well as the creative possibilities within reach of your business.:

  • Soundcloud is a worldwide music community of music creators and listeners who are looking for new or unique songs. It reaches 82 million US users per month and 175 million globally per month. Soundcloud users are influencers: they determine what comes next on iTunes and Spotify and are a great audience for newer products and services, since we already know they are adept at trying and sharing new things. Advertisers can run audio, display, and native ad campaigns here.
  • Spotify is another great venue, with the average listener tuning in for 148 minutes per day and an increasingly mobile audience. Spotify analyzed listening habits of over 100 million users across the globe and surveyed users determining that the type of music people listen to relates to personalities and brand preferences. Spotify is also widely shared on other social media platforms. Here, advertisers can run audio ads between tracks, sponsor playlists and sessions, and use video to promote themselves.
  • To reach a creative global audience, consider Vimeo, a video streaming platform that started as a small community of emerging filmmakers. Advertisers can take advantage of a Brand Channel, which is fully integrated with all Vimeo content. Vimeo has over 170 million viewers worldwide and is rapidly growing, with an 80 percent increase in users in just the last year.

If you’re having limited advertising success on Google and Facebook, or if you want to try something creative and distinct, these networks may be promising to your business. Also, MyMobileLyfe offers self-optimizing advertising solutions that span across several search and display ad networks. See what we have to offer, or set up some time with our experts to learn about the possibilities!

It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services.

The popularity of mobile advertising has caused the spike in digital advertising spending. Digital advertising revenue continues its rapid growth, outpacing advertising in traditional media. Mobile ads, increasing by 50 percent, lies behind much of this growth.

With over 7 billion mobile subscriptions worldwide—75 percent of the world’s adults— mobile ads are an easy way to put your products and services at the fingertips of the majority, wherever they are and whatever they are doing. Business Insider predicts that the compound annual growth rate of mobile advertising will grow by 26.5 percent by 2020. Digital advertising is expected to exceed traditional ad revenue by 2019.

It makes sense. Running mobile ads costs businesses much less than TV and radio ads. And with so many options for targeting users using demographic and behavioral information, mobile ads are more precise than traditional ad formats.

And mobile advertising goes beyond cell phones and keeps up with rising trends. Nearly two-thirds of U.S. adults now own a connected device, including connected/smart TVs, connected cars, internet-enabled home control systems, and wearable devices.

Mobile technology is touching so many aspects of how we live; by connecting us to people all over the world, gathering biometric data, controlling cars and homes, and making TV watching a virtual reality experience. Mobile advertising brings the ads wherever the consumer goes and eliminates several steps between viewing a product on the screen to owning it with aps and directs links to websites that make purchases quick and easy.

Want to see your company promoted on Facebook, Twitter, Google, and other popular mobile platforms? Call MyMobileLyfe! We do all of the work, including campaign research, ad design and copy, and conversion tracking.