Resources
Category: Advertising
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There’s More to Life Than Google and Facebook; a Look at Other Ad Platforms
Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the…
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Improve Your Ad Campaigns with AI
This article was originally published on Tech400.com. For many, artificial intelligence and machine learning may seem like abstract and far-off…
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Mobile Is Driving the Surge in U.S. Digital Advertising
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on…
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The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing…
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How Are Online Publishers Fighting Back Against Ad Blockers?
How often do poorly-targeted ads pop up on your screen?
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Why Your Brand Will Benefit From a Mobile Advertising Strategy
In 2013, $10.46 billion was spent on mobile marketing communication, and the number of smart phone users worldwide is expected…
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4 Ways A Mobile Advertising Strategy Will Benefit Your Business
Just as social media created a seismic shift in the way you conduct business so will mobile advertising. The use…