That little icon on Web pages inviting users to share the content may appear to be a convenience, but when it comes to sharing smartphone owners are more likely to do it through social media.
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Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that content has to be unique just to get above the online noise.
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile devices. People are just as likely to access their content from a source other than the Web.
The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who are the move. The move to mobile devices is accelerating, and the numbers back this up:
Nearly half of smartphone users worldwide, totaling some 2.23 billion people, will use their devices to go online at least monthly this year, and over half of the mobile audience will use the Web in 2015.
Some years ago, a camera company paired with a world-class tennis player to come up with one of the more memorable ad slogans, “Image is everything.”
This can be said when it comes to creating content for your business or brand site. It may not be everything, but the way it looks is certainly an important thing.
YouTube is telling its fans what’s coming next.
The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.
Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.
Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.
The company says its Creator Preview will come out regularly.
Here’s what YouTube’s engineers are saying.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high.
A single infographic has the potential to reach as many as 15 million online users, according to Top Marketing Schools. Business topics amounted for nearly 13 percent of all infographics produced, according to data provided by Visual.ly.
The visual appeal of the infographic as content makes it highly shareable by users through social media, and searchable by people looking specifically for images on a topic. When creating an infographic, make sure it has an embed code so others can add it to their sites.
More about the impact of infographics below, courtesy of Top Marketing Schools.
Source: State of Infographics
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
We posted some time ago how over a quarter U.S. companies, 28 percent, do not have a mobile strategy. Here’s more proof that some companies are still lagging behind when it comes to using mobile devices as part of an overall marketing plan.
Only a small percentage of retailers are using push notifications — messages that are delivered and displayed on a mobile device — as a tool to engage their customers.
San Francisco-based mobile marketing analytics company Other Levels recently examined retailers’ use of mobile messaging tools like push notifications, in-app alerts and the rich inbox, an email-like inbox within a mobile app. In its 2014 Retail Mobile Messaging Study, Other Levels found that while 77 percent of the top online retailers have a mobile app, just 31 percent of retailers send push notifications as part of their messaging strategy.
Push notifications play a large role in driving app usage. The majority of the top 100 retailers’ apps ask users for permission to send push notifications, yet most of the companies never actually send those messages.
The report goes on to say that fewer than 2 percent of the top 500 online retailers have a mobile app with a rich inbox that can display unique customer-focused content within the app, from special offers to confirmations.
Retailers are seizing upon mobile apps to expand and enhance their brand presence and awareness. But their limited use of mobile messaging content means a lot of missed opportunities to engage customers.
We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.
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