Archive for the
‘Mobile technology’ Category

Smartphone owners are likely candidates to own wearable devices. Watches, arm bands and glasses that interface with apps or computers will make their users more efficient at daily tasks, such as shopping and travel.

More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.

Google Glass is becoming more accessible to consumers, and interest in wearable technology is growing; there’s a version of the computer-linked eyewear from Samsung on the way this fall. But there’s still a segment of the population that’s hostile to what it considers an apparent and growing intrusion of technology.

googleglass_artGoogle will soon get company in the wearable computer eyewear market.

Samsung is preparing to roll out its “Gear Glass” around September, according to several reports. The Gear Glass will look almost identical to the Google Glass, but its design will have its display over the right eye only and include an earpiece.

The Gear Glass will run on the Tizen operating system, which Samsung is developing.

More competitors may be on the way. Sony and Epson are working on their own smart eyewear versions, while Apple, Microsoft, and LG Electronics filed for smart glass-related patent applications.

That means more opportunities to develop unique content for devices that are truly for people on the go.

News of Samsung’s entry in the wearable tech market comes as Google announced that anyone in the United States can now buy a beta version Glass device as long as the company has them in stock. Google recently said that it was expanding Glass sales to more users in advance of an expected retail launch later this year.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

 

 

We posted some time ago how over a quarter U.S. companies, 28 percent, do not have a mobile strategy. Here’s more proof that some companies are still lagging behind when it comes to using mobile devices as part of an overall marketing plan.

Only a small percentage of retailers are using push notifications — messages that are delivered and displayed on a mobile device — as a tool to engage their customers.

San Francisco-based mobile marketing analytics company Other Levels recently examined retailers’ use of mobile messaging tools like push notifications, in-app alerts and the rich inbox, an email-like inbox within a mobile app. In its 2014 Retail Mobile Messaging Study, Other Levels found that while 77 percent of the top online retailers have a mobile app, just 31 percent of retailers send push notifications as part of their messaging strategy.

Push notifications play a large role in driving app usage. The majority of the top 100 retailers’ apps ask users for permission to send push notifications, yet most of the companies never actually send those messages.

The report goes on to say that fewer than 2 percent of the top 500 online retailers have a mobile app with a rich inbox that can display unique customer-focused content within the app, from special offers to confirmations.

Retailers are seizing upon mobile apps to expand and enhance their brand presence and awareness. But their limited use of mobile messaging content means a lot of missed opportunities to engage customers.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

The severe weather season is underway, and with it comes the likelihood that you will have to take steps to protect yourself and your family in case of a tornado, hurricane or other serious weather event.

tornado2_artYour smartphone can connect you to a source of emergency information that notifies you of severe weather events. It’s called the Wireless Emergency Alert, or WEA, and it is similar to the Emergency Alert System that broadcasters use.

The WEA is a cooperative effort between wireless service providers, the Federal Communications Commission and the Federal Emergency Management Agency. It delivers text message-like warnings to areas facing an imminent weather threat, such as tornadoes, floods, earthquakes, hurricanes, tsunamis and high winds.

A WEA-enabled phone will receive alerts based on your current location, rather than your home service area, if the phone is using a cell tower in the location you are in. These message often complement alerts issued by local agencies that are sent to your mobile device.

The WEA is also broadcast for child abduction incidents, called Amber Alerts, and for presidential bulletins regarding national emergencies. This service is offered for free by wireless carriers, and WEA messages do not count towards texting limits on your wireless plan.

WEA messages have been issued for the past two years. Most newer handsets, including smartphones, are capable of receiving these alerts. You may check with your service provider to see if your device is WEA capable.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Businesses looking to launch a mobile strategy have two choices to make: Does the company create a website specifically for mobile devices, or invest in the development of a downloadable app?

Decisions, decisions.

Even as smartphone and tablet users spend more than two hours a day on native apps, as opposed to 22 minutes daily on the mobile web, there are pros and cons for each. It’s up to the business to determine which is the best fit.

This infographic courtesy of Business2Community.com can offer some help to content marketing strategists with the task of making that decision. It compares native apps and the mobile web, the benefits and pitfalls of each, and how to make the best choice.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Why do people buy educational apps for their mobile devices?

For kids and their parents, educational apps offer fun and creative ways to learn. Apps like Sprout Games and Videos for the iPad and First Words with Phonics for Windows motivate kids to work on their reading, math and other classroom skills, often using a familiar character like Dr. Seuss’ The Cat in the Hat.

A study by global trade organization MEF finds that 17 percent of mobile device users worldwide download an educational app. In its recently released report analyzing regional and global trends for mobile education products and services, MEF finds that educational apps rank ninth among all app categories.

But learning is not the prime motivation for people downloading education apps. Many users see them as playful or fun; the MEF study finds that 47 percent of people who buy an app from an educational site cited the entertainment value.

You can read more about MEF’s study in the infographic below.

educationapps_art

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Planning a content marketing strategy that includes mobile devices means taking the user experience into account.

It helps if the written or video content accessed through a smartphone or tablet is clear, concise, informative and easy to navigate.

placeit(13)But the worse a site looks or functions on a mobile device, the less likely people are to continue accessing the content on it.

Most users consider four seconds to be the threshold for a website to load. A recent survey by Trilibis, however, found that only 21 percent of websites were loading in less than four seconds on a smartphone.

According to Trilibis’ survey, 69 percent of responsive design websites, those that provide easy reading and navigation across a wide range of devices, fail to deliver acceptable load times on mobile devices. That means users trying to access these sluggish and underperforming websites were more than likely to move on to other companies’ pages that loaded faster.

That can cost a company customers, and brand exposure.

The user experience needs to be responsive, and fast. If performance is a problem, the site may need updating to improve the experience.

An abundance of marketing video segments may be part of the content plan for the site, but the downside is longer load times. Targeted consumer content for the mobile device may be better served by less bandwidth-intensive images.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.