Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing the mark.
How often do poorly-targeted ads pop up on your screen?
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.