• Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

IT STAFFING AND RECRUITING SERVICES: (678) 646-6786 | OTHER DIGITAL MARKETING SERVICES: (678) 597-8541

MyMobileLyfe | Recruitment Marketing, Programmatic Advertising & Automation
  • Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

Pros and Cons of Header Bidding in Digital Advertising

bigstock-balance-between-pros-and-cons-87903707_optimizedbigstock-balance-between-pros-and-cons-87903707_optimized

Pros and Cons of Header Bidding in Digital Advertising

Programmatic Advertising7NovNo Comment

In the programmatic advertising world, it can sometimes seem as if change is the only constant. Take the emergence of header bidding for example. This service has been gaining popularity in the advertising world for the past year or so and is rapidly becoming the go-to option for many top publishers. But, what is it really?

To put it simply, header bidding is akin to a bidding war. It is a browser-based approach that gives publishers the ability to offer programmatic inventory for sale before the ad servers decides which campaign they are going to use.

This preview of sorts helps publishers determine the true value of an impression on the programmatic marketplace, without an obligation to sell. In this way, header bidding gives publishers the ability to offer the impression for sale in real time, compare bids, and sell to the highest bidder.

 

Pros

  • Offers publishers the chance to see an up to 50% increase in CPM and, as a result, revenue as well.
  • Provides advertisers with the first choice of premium inventory before an ad exchange.

 

Cons

  • Dependent on the complexity of the website, each individual publisher will have a different experience with header bidding. To ensure success, publishers must hire AdOps specialists who can input and update code on a regular basis.
  • Gaining access to premium inventory isn’t cheap. This may not be a big deal to advertisers who have big budgets to work with, but it can be disastrous for smaller brands. And because header bidding companies have total access to publisher inventory, advertisers can no longer take advantage of guaranteed deals with publishers.

 

The Bottom Line

Header bidding gives publishers the ability to increase their revenue while simultaneously providing advertisers with access to viewable, premium inventory. Furthermore, there is evidence about brands that use header bidding noticing significant increases in their ROI. In short, header bidding’s advantages far outweigh the negatives.

 

AdvertisingBusinessDigital AdvertisingPros and ConsSales
Avatar
MyMobileLyfe

MyMobileLyfe helps companies make meaningful connections with people on the go! We’re founded by journalists who are experts in the social media and mobile landscape.

Leave a comment Cancel reply

Recent posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment
  • How to Leverage Your Current Employees for Job Candidate RecruitmentHow to Leverage Your Current Employees for Job Candidate Recruitment
    How to Leverage Your Current Employees for Job Candidate Recruitment
    19 AUG 2019 · No Comment

Categories

Contact

  • 11175 Cicero Drive, Suite 130 Alpharetta, GA 30022
  • (678) 646-6786 [IT staffing]; (678) 597-8541 [Marketing services]
  • contact@mymobilelyfe.com

Latest Posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment

Tags

Ad Blocking Ad Buying Ad Fraud Advertising Android Artificial Intelligence Banking Blogging Business Candidate Recruitment Content marketing CRM Tools Digital Ad Fraud Digital Advertising Drupal Email Marketing featured Hiring Internet iOS iThemes Job Search Joomla Marketing Marketing Agencies Marketing Automation mobile Mobile Advertising Mobile content mobile technology Passive Job Candidates Personalization Personalized Marketing Podcasts Pros and Cons Sales SEO Smartphones Social Media Tablets Video Website Development Websites Website Security WordPress

Links

  • Recruitment Marketing and IT Staffing
  • Digital Advertising
  • Marketing Automation
  • Agency Services
  • Get Started
© 2021 MyMobileLyfe
We use cookies to ensure that we give you the best experience on our website. By continuing and using this site, you consent to the use of cookies.Ok