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Programmatic Advertising to Grow 31% in 2017

15
Dec
bigstock-technology-and-advertisement-c-60965396_optimizedProgrammatic Advertising to Grow 31% in 2017

Programmatic Advertising to Grow 31% in 2017

Programmatic AdvertisingMaria GautschiNo Comment

Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.

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1
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How Ad Tech is Fighting Malware in Advertising

Programmatic AdvertisingMaria GautschiNo Comment

For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.

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7
Nov
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Pros and Cons of Header Bidding in Digital Advertising

Programmatic AdvertisingMyMobileLyfeNo Comment

In the programmatic advertising world, it can sometimes seem as if change is the only constant.

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1
Nov
bigstock-hooked-money-and-reaching-hand-106666715_4_optimizedThe Current Scope of Digital Ad Fraud

The Current Scope of Digital Ad Fraud

Programmatic AdvertisingMyMobileLyfeNo Comment

Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.

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14
Oct
bigstock-video-screen-multimedia-techno-130333295The Future of Programmatic Video Advertising

The Future of Programmatic Video Advertising

Programmatic AdvertisingMyMobileLyfeNo Comment

Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why? Here are five reasons why the future of programmatic is bright.

Read More

22
Sep
Programmatic AdvertisingProgrammatic Advertising, Explained

Programmatic Advertising, Explained

Programmatic AdvertisingMyMobileLyfeNo Comment

For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages. While these methods can reach a large audience, they can be expensive and imprecise.

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