Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this year and predicted to hit 58% next year, according to a report from Zenith.
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‘Programmatic Advertising’ Category
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
In the programmatic advertising world, it can sometimes seem as if change is the only constant.
Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.
Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why? Here are five reasons why the future of programmatic is bright.
For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages. While these methods can reach a large audience, they can be expensive and imprecise.