Resources
Tag: Digital Advertising
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There’s More to Life Than Google and Facebook; a Look at Other Ad Platforms
Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the…
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Programmatic Advertising to Grow 31% in 2017
Today, programmatic advertising is the fastest-growing digital marketing strategy by far, accounting for more than 50% of advertising expenditures this…
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The Best Metrics for Evaluating the Effectiveness of Your Digital Advertising Campaign
Tracking metrics from your company’s website is a good indicator of whether or not your advertising is hitting or missing…
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How Ad Tech is Fighting Malware in Advertising
For years, digital advertising has been plagued by cases of malware hidden beneath the surface of otherwise unassuming ads.
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Pros and Cons of Header Bidding in Digital Advertising
In the programmatic advertising world, it can sometimes seem as if change is the only constant.