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The quality of your workforce can make or break your company. As an employer, you need to hire professionals who know their craft to help you propel your business to new heights. But this is not an easy feat considering the competitive nature of the job market. This is where recruitment marketing comes in. Read on for more information about recruitment marketing, the best strategies to adopt, and what it can do for your business if you do it right!

What is Recruitment Marketing?

Recruitment marketing is a process that employs marketing approaches to attract and engage job seekers enough to want to apply to your organization and get hired. It aims to lead job candidates towards applying to open positions that your company needs to fill.

The process involves creating awareness of job availability, tapping into the interest of qualified candidates, and turning your potential hires into applicants whom you can take through the recruitment process. It is similar to enticing the hires you want to check out your job advertisements and apply.

Strategies for Recruitment Marketing

Recruitment marketing incorporates various elements that focus on positioning your company as the best place to work. Below are strategies you can use for your recruitment marketing to ensure you catch the eye of the best hires.

1. Employer Branding

Your company’s reputation and workplace culture and environment should not only mirror your mission and values, but also align with employee value proposition. A strong employee value proposition that caters to the needs of your workforce and sees them as more than a means to achieve your company’s bottom line can set you apart from competitors and make you a priority among the best candidates. This can be in the form of company salary and benefits, offering a flexible work culture, and championing for diversity and inclusivity during recruitment.

2. Social Media

Platforms like Facebook, LinkedIn, Twitter and Instagram can increase the success of your recruitment marketing. Utilize social media to advertise job openings to showcase your employer brand to your target market. It is a great way to connect with potential hires, promote job openings, and humanize your business in a way that appeals to the candidates you want to attract.

3. Employee Referral Programs

One way to fill your job vacancies is by having your employees refer top talent to your company! You can offer incentives to employees who refer the right hires to encourage future employee referrals. This way, your employees get to learn the type of candidates you need, be proactive in helping you get them, and ensure a cultural fit, which shortens the recruitment process

4. Candidate Experience

The candidate experience during talent acquisition must be positive if you are going to attract top hires.  As an employer or HR professional, ensure the recruitment process is simple, straightforward, and seamless. Design every step of your hiring process to provide a great candidate experience, right from job posting to the onboarding process. No employee wants to apply to a company that takes them in circles and ends up wasting their time and money without the certainty of being hired.

Benefits of Recruitment Marketing for Businesses

Some of the benefits your business will enjoy when you implement recruitment marketing the right way include:

  • Attracting high-quality candidates
  • An Increase diversity in the candidates you hire
  • Recruitment becomes more efficient and therefore cost-effective and efficient
  • You shorten the hiring process as you lead the right candidates into the hiring funnel toward the available job positions

Talent acquisition can be an expensive and time-consuming process. By adopting recruitment marketing strategies, you can speed up the process and build a formidable workforce that will propel your company to new levels of success!

Over the years, social media has become the go-to marketing platform for small businesses looking to build their brands and win over customers. The opportunity to run successful campaigns and reach a larger audience without spending a ton of resources makes social media quite irresistible among small business owners.

Similarly, the shift to digital expedited by generational changes has pushed social media marketing to greater heights. Most decision-makers in family settings and businesses are tech-savvy millennials who believe in technology more than their predecessors. Gen-Zers, who are digital natives, are also entering the workforce, plus they make a significant portion, nearly 40%, of the US consumer market.

If you are looking to optimize your social media strategy and boost your business bottom line, here are a few tips to keep in mind:

  1. Personalize Your Content 

Content creation, optimization, and management are at the heart of your social media marketing strategy. The content you get out through your social channels should be personalized for your unique audience. That means you should know your target demographics, what they like, where they spend their time online, and what type of content will engage them. If you fail to personalize your content, it will not target the right audience. Generic or poor-quality content can also damage your brand and business reputation.

  1. Provide Value 

Most business owners make the mistake of using social media channels just to promote their products and services. Typically, you want to build relationships and a sense of community with your customers to win their trust before selling to them. Where possible, embrace user-generated content and focus on educating and helping your audience understand how your business solves some of their problems.

  1. Be Flexible 

Before developing your content marketing strategy, you should identify the different social platforms you want to use to drive your marketing campaigns. A rule of thumb is to keep an open mind and to be as flexible as possible. Besides trying different social channels, you also want to use different content types, from videos and blog posts to webinars and case studies.

Get Started Today

As businesses look for cost-effective and results-oriented marketing techniques, social media is proving to be a perfect tool, regardless of the business size or niche. The tips we have highlighted above aren’t exhaustive but are worth considering when launching a social media marketing campaign. And while it’s apparent that social media is pushing the envelope on what’s possible in the marketing space, you still need a customized strategy to ensure success.

Why does your brand need a mobile marketing plan? MyMobilelyfe’s latest e-Book answers that question.

Though businesses are increasingly aware of the potential of marketing to mobile consumers, many of them have not yet taken the first step toward creating a comprehensive mobile marketing strategy. The mobile market’s worth is in excess of $500 billion.

Learn about the benefits your business can experience from creating and executing a mobile marketing strategy.

Mobile marketing is no longer an option for your business: it’s a necessity.


MyMobileLyfe combines research with unique storytelling to connect companies and brands with their customer communities. What sets MyMobileLyfe apart from other digital marketing firms, is that we specialize in enabling our clients to be with their customers 24/7, by integrating compelling content in a mobile environment.

MyMobileLyfe was founded by seasoned journalists who are experts in social media, mobile and digital marketing. We also employ former executives from the mobile technology, and digital entertainment industries. This combined skill set enables us to deliver a customized roadmap for companies to achieve an optimal mobile user experience, which leads to greater sales, customer community engagement and brand awareness.

MyMobileLyfe will plan and execute every aspect of your brand’s mobile marketing plan, including website optimization, mobilefriendly content creation, social media management, search engine optimization, customer research, mobile advertising, and remarketing.

To get started, email us at!

If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.