Posts Tagged
‘Marketing’

Home / Marketing

Over the years, social media has become the go-to marketing platform for small businesses looking to build their brands and win over customers. The opportunity to run successful campaigns and reach a larger audience without spending a ton of resources makes social media quite irresistible among small business owners.

Similarly, the shift to digital expedited by generational changes has pushed social media marketing to greater heights. Most decision-makers in family settings and businesses are tech-savvy millennials who believe in technology more than their predecessors. Gen-Zers, who are digital natives, are also entering the workforce, plus they make a significant portion, nearly 40%, of the US consumer market.

If you are looking to optimize your social media strategy and boost your business bottom line, here are a few tips to keep in mind:

  1. Personalize Your Content 

Content creation, optimization, and management are at the heart of your social media marketing strategy. The content you get out through your social channels should be personalized for your unique audience. That means you should know your target demographics, what they like, where they spend their time online, and what type of content will engage them. If you fail to personalize your content, it will not target the right audience. Generic or poor-quality content can also damage your brand and business reputation.

  1. Provide Value 

Most business owners make the mistake of using social media channels just to promote their products and services. Typically, you want to build relationships and a sense of community with your customers to win their trust before selling to them. Where possible, embrace user-generated content and focus on educating and helping your audience understand how your business solves some of their problems.

  1. Be Flexible 

Before developing your content marketing strategy, you should identify the different social platforms you want to use to drive your marketing campaigns. A rule of thumb is to keep an open mind and to be as flexible as possible. Besides trying different social channels, you also want to use different content types, from videos and blog posts to webinars and case studies.

Get Started Today

As businesses look for cost-effective and results-oriented marketing techniques, social media is proving to be a perfect tool, regardless of the business size or niche. The tips we have highlighted above aren’t exhaustive but are worth considering when launching a social media marketing campaign. And while it’s apparent that social media is pushing the envelope on what’s possible in the marketing space, you still need a customized strategy to ensure success.

Why does your brand need a mobile marketing plan? MyMobilelyfe’s latest e-Book answers that question.

Though businesses are increasingly aware of the potential of marketing to mobile consumers, many of them have not yet taken the first step toward creating a comprehensive mobile marketing strategy. The mobile market’s worth is in excess of $500 billion.

Learn about the benefits your business can experience from creating and executing a mobile marketing strategy.

Mobile marketing is no longer an option for your business: it’s a necessity.


ABOUT MYMOBILELYFE:

MyMobileLyfe combines research with unique storytelling to connect companies and brands with their customer communities. What sets MyMobileLyfe apart from other digital marketing firms, is that we specialize in enabling our clients to be with their customers 24/7, by integrating compelling content in a mobile environment.

MyMobileLyfe was founded by seasoned journalists who are experts in social media, mobile and digital marketing. We also employ former executives from the mobile technology, and digital entertainment industries. This combined skill set enables us to deliver a customized roadmap for companies to achieve an optimal mobile user experience, which leads to greater sales, customer community engagement and brand awareness.

MyMobileLyfe will plan and execute every aspect of your brand’s mobile marketing plan, including website optimization, mobilefriendly content creation, social media management, search engine optimization, customer research, mobile advertising, and remarketing.

To get started, email us at contact@mymobilelyfe.com!

If you’re a marketing professional in today’s world, then you know the importance of maintaining your brand’s presence through social media, email campaigns, and other online techniques.