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Leadership development is critical to any business looking to retain its top talent. Employees feel valued and recognized for their contributions and are more likely to stay with the company. Leaders who invest in their team’s development create a positive work environment that fosters creativity and productivity. By providing opportunities for growth and professional enrichment, businesses can keep their best employees motivated and engaged.

Leaders Are Not Born, They Are Made

Anyone can be a leader, regardless of age or experience. This is something that Gen-Z small business owners have learned from a young age. They are used to working outside of conventional hours, even on vacation. In a recent report released by the Microsoft store, A survey of 1,000 small business owners in the United States with 0 to 24 employees confirmed that 48% of Gen-Zers also have side hustles than 34% of the other generation.

A whopping 64% of Gen-Z confessed to conducting at least half their business on their phones, as opposed to the already high percentage of 48% from all age groups. These experiences have taught them that leaders are not born but made. Anyone can be a leader if they have the right skills and attitude. All it takes is a willingness to learn and the ability to adapt to change.

Exceptional Leadership

It’s often said that three qualities make up an exceptional leader: vision, integrity, and the ability to inspire others. A leader with vision can see the big picture and articulate a clear and compelling direction for their team. They possess a strong sense of integrity, which allows them to gain the trust of others. And finally, they can inspire others to achieve great things.

To ensure that your leadership team is set up for success, you need to:

  • Have a clear and concise vision for your business
  • Build a team of individuals with complementary skill sets
  • Create a culture of openness and transparency

Elements For Changed Leadership

Change leadership and talent development are two interrelated topics. Leaders need to be able to drive change within their organizations and have the talent to make that happen. Talent development is about creating a pipeline of future leaders who can step up and drive change when needed. Four fundamental elements create change leadership and also drive talent:

  • A clear vision for the future. Leaders need to be able to articulate where they want their organizations to be in the future, and they need to have a clear plan for how to get there.
  • The ability to build consensus. Change leadership requires the ability to build consensus among diverse stakeholders.
  • The courage to take risks. Leaders need to be willing to take risks to achieve their vision.
  • The skills to develop talent. Leaders need the skills necessary to identify and develop talent within their organizations.

Leaders are not born, they’re made. Anyone can learn the skills necessary to be an effective leader with the proper training and development. Exceptional leadership results from taking the time to understand yourself and your team, setting clear goals, and providing the support employees need to succeed. If you’re looking for ways to develop changed leadership in your organization, start by considering these essential elements, and before you know it, talent retention will be your thing.

Over the years, social media has become the go-to marketing platform for small businesses looking to build their brands and win over customers. The opportunity to run successful campaigns and reach a larger audience without spending a ton of resources makes social media quite irresistible among small business owners.

Similarly, the shift to digital expedited by generational changes has pushed social media marketing to greater heights. Most decision-makers in family settings and businesses are tech-savvy millennials who believe in technology more than their predecessors. Gen-Zers, who are digital natives, are also entering the workforce, plus they make a significant portion, nearly 40%, of the US consumer market.

If you are looking to optimize your social media strategy and boost your business bottom line, here are a few tips to keep in mind:

  1. Personalize Your Content 

Content creation, optimization, and management are at the heart of your social media marketing strategy. The content you get out through your social channels should be personalized for your unique audience. That means you should know your target demographics, what they like, where they spend their time online, and what type of content will engage them. If you fail to personalize your content, it will not target the right audience. Generic or poor-quality content can also damage your brand and business reputation.

  1. Provide Value 

Most business owners make the mistake of using social media channels just to promote their products and services. Typically, you want to build relationships and a sense of community with your customers to win their trust before selling to them. Where possible, embrace user-generated content and focus on educating and helping your audience understand how your business solves some of their problems.

  1. Be Flexible 

Before developing your content marketing strategy, you should identify the different social platforms you want to use to drive your marketing campaigns. A rule of thumb is to keep an open mind and to be as flexible as possible. Besides trying different social channels, you also want to use different content types, from videos and blog posts to webinars and case studies.

Get Started Today

As businesses look for cost-effective and results-oriented marketing techniques, social media is proving to be a perfect tool, regardless of the business size or niche. The tips we have highlighted above aren’t exhaustive but are worth considering when launching a social media marketing campaign. And while it’s apparent that social media is pushing the envelope on what’s possible in the marketing space, you still need a customized strategy to ensure success.

Most businesses spend years adapting new sales and marketing strategies or improving their marketing funnel and customer revenue pipeline. Unfortunately, according to recent research by Josh Bersin, more than 74% of businesses perform poorly during recruitment. While most company executives ignore the essence of proper recruitment, hiring is currently the biggest obstacle to organizational growth.