Archive for the
‘Content marketing’ Category

A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?

Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.

Your video content can be effective in engaging your target audience, particularly one that follows your company with a mobile device.