Archive for the
‘Content marketing’ Category

A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?

Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.

The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if it targets a global market, not all prospective customers are receptive to English-only content.

Making the move to mobile devices is no longer a convenience. It is becoming the standard for business that want to generate new leads and stay ahead of the competition.