Archive for the
‘Content marketing’ Category

There’s been talk lately about the use of podcasts as part of a business content marketing strategy.

Take a segment of prerecorded content, post it on your website and gain a loyal following from consumer listeners who find it engaging and share it with others.

Your company’s Web-based seminar can be a potential, viable source of business marketing content.

Lectures, seminars, presentations and tutorials produced as webinars offer a deep reservoir of editorial material to generate articles, blogs and other forms of content to share with a receptive consumer audience.

As a company owner looking to get your brand message out to a select and responsive audience, it’s essential to develop a strategy of creating and delivering content to their mobile devices.

You’ll have to convince a segment of the consumer population first, though.