• Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

IT STAFFING AND RECRUITING SERVICES: (678) 646-6786 | OTHER DIGITAL MARKETING SERVICES: (678) 597-8541

MyMobileLyfe | Recruitment Marketing, Programmatic Advertising & Automation
  • Virtual Events
  • Services
    • Virtual Events
    • Recruitment Marketing and IT Staffing
    • Advertising
      • Display Advertising
      • Search Advertising
      • Retargeting
      • Live Web Chat
    • Automation
      • Automation Tools
      • Built-In CRM
      • Email Automation
      • Identify Visitors
      • Call Tracking
      • Dynamic Lists
      • Dynamic Forms
      • Actionable Analytics
    • Programmatic Advertising
    • Website Content Creation
    • Social Media Management
    • Website Creation and Maintenance
    • Search Engine Optimization
  • About Us
    • Our Mission
    • Our Team
    • Our Clients
    • Case Studies
    • Contact Us
    • Work with Us
    • Read Our Blog
  • IT Jobs

Planning ahead: How an editorial calendar helps

3
Jun

Planning ahead: How an editorial calendar helps

Content marketingMyMobileLyfeNo Comment

One of the most important tools to a person responsible for their company’s content marketing strategy is the editorial calendar.

Planning content in advance is an essential element of marketing strategies. You know what you’re doing and when you are doing it. An editorial calendar takes away some of the uncertainty of what’s ahead.

Read More

30
May

Content marketing: What was said

Content marketingMyMobileLyfeNo Comment

My Mobile Lyfe looks back at the week and presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.

Read More

23
May

YouTube’s coming attraction: Content creation app

Apps, Content marketing, Internet, Mobile, Smartphones, VideoMyMobileLyfeNo Comment

YouTube is telling its fans what’s coming next.

The video content platform announced a new initiative called Creator Preview, a rundown of what the company is working on for its followers. According to YouTube’s Creators blog, the company is responding to its followers’ top request in a survey, to let them know what YouTube is working on ahead of time. The followers, in turn, would tell YouTube if it is on the right track.

Among YouTube’s upcoming plans is the development of a separate content creation app for smartphones. The timing could not be more fortuitous; a new report says smartphones now account for more than 87 percent of total handset shipments, a new high.

Also coming from YouTube is a crowdfunding feature that allows fans to directly contribute to their favorite YouTube creators, and a feature to create captions and subtitles for video content in multiple languages.

The company says its Creator Preview will come out regularly.

Here’s what YouTube’s engineers are saying.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Read More
22
May

Pros, cons of skipping content posts

Business, Content marketingMyMobileLyfeNo Comment

contentmktg6Creating content for your business’ website can be time consuming. Studies show that among the challenges facing content marketing pros is consistently coming up to unique, engaging content for the target audience.

So it’s not going to hurt business if day or two goes by between posts. Right? You don’t mind losing a potential customer today by not publishing content if you can get two tomorrow, right?

Infrequent posting is not the most successful of tactics when it comes to content marketing strategy, but it can work if the content is worth reading. Shareaholic’s Danny Wong says writers can overcome the infrequency issue by ensuring every piece of content they publish is consumed by the audience in its entirety.

In an article that appears in TheNextWeb.com, Wong goes on to say:

“The idea here is: you should write only when you have something original to say that’s worth your readers’ time, because only then will it have been worth your time to author and publish it.”

Most consumers may not even notice that a day or two goes by between website posts. But there are drawbacks to this, like making content publishing less of a priority down the road.

Grammar Chic, Inc. president and editor in chief Amanda Clark offers this tip in a recent article:

“My advice is this: Work ahead. Try to find a few hours during the week where all you do is find interesting info to post, write content, and prepare for the week ahead. This gets you in the right mindset and allows you to get second opinions, edit, and not stress as much about writing content at the beginning of every work day.”

Consistency is key when it comes to creating and publishing great content, and doing it frequently goes far in ensuring customer loyalty. Still, missing a day or two isn’t fatal to your content marketing efforts, as long as it doesn’t become a part of the process.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

 

 

 

Read More
21
May

The basics of writing content: the 5 Ws and H

Business, Content marketingMyMobileLyfeNo Comment

contentmktg6In creating written content, it’s best to focus on the basics. Shares and “Likes” aside, the consumer has to have a reason to be interested enough in the written article, blog or how-to guide to digest it, share it and engage with the company that’s producing it.

Those creating content and writing blogs should keep in mind the 5 Ws and H. These are questions whose answers are considered basic in information-gathering. To apply this, or not, can be the difference between creating and distributing informative content and making a sales pitch that can be easily pushed aside and forgotten.

As a content creator, ask these questions:

Who is presenting the content? That’s the company producing and distributing the content about the product or service.

What is it about? Is it information about a new product? A solution to a problem that consumers routinely face?  A point of view about a trend affecting the business?

Why is this being presented? You’re an expert, an authority. You have information the consumer wants and could share with others.

When will this impact the consumer? Right now? A few months from now? In the near future?

Where and How do I find out more? Send them to the website link for more information.

Creating content can be detailed, even complicated. But often the most effective approach is the basic approach.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

 

Read More
20
May

The state of infographics’ appeal

Business, Content marketing, Infographic, InternetMyMobileLyfeNo Comment

The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high.

A single infographic has the potential to reach as many as 15 million online users, according to Top Marketing Schools. Business topics amounted for nearly 13 percent of all infographics produced, according to data provided by Visual.ly.

The visual appeal of the infographic as content makes it highly shareable by users through social media, and searchable by people looking specifically for images on a topic. When creating an infographic, make sure it has an embed code so others can add it to their sites.

More about the impact of infographics below, courtesy of Top Marketing Schools.

State of Infographics
Source: State of Infographics

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Read More
19
May

Video content: Making your subject camera ready

Business, Content marketing, VideoMyMobileLyfeNo Comment

Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of the camera.

A little coaching and preparation helps in getting a subject ready for their camera time to deliver your business’ brand message.

In this segment, Kuno Creative’s content marketing specialist Lisa Gulasy offers some advice on preparing your video content by making the subject comfortable before the camera. At just over two minutes (with outtakes), it’s worth a look.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Read More
16
May

Blog content sharing busiest on weekends, study says

Business, Content marketing, MobileMyMobileLyfeNo Comment

Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working.

Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven.

But while only 13 percent of blog content is published on Saturdays and Sundays, the content amounted for nearly a third — 32.6 percent — of total weekly shares on social media.

According to TrackMaven, at least 2 million blog posts are published daily, representing a significant component of content marketing. Blog posts help point out engagement with a company’s target audience that would in turn share its brand content.

In other words, companies can get more out of their blog content by making it available when readers have more time to read and share — on the weekends.

trackmaven_art

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Read More
16
May

The challenge of creating great content

Business, Content marketing, InfographicMyMobileLyfeNo Comment

The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of new challenges.

High-quality content is in great demand, for example, and companies are willing to invest in it. Yet only a small percentage of companies have dedicated departments responsible for the production of this quality content.

A majority of businesses say there’s not enough time to produce quality content, and many other struggle with coming up with the engaging content that customers want and businesses desire.

In this infographic, Wpromote Online Marketing addresses the challenges that come with creating and distributing great content, and offers some potential solutions.


Via: Wpromote

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Read More
13
May

Content strategy tips for small businesses

Business, Content marketingMyMobileLyfeNo Comment

contentmktg2_artSmall businesses can benefit from content marketing as much as large corporations with the staffs and budgets to put into it.

Instead of display advertising that consumers are brushing aside, small businesses can invest time, effort and budgets into branded content that informs, educates, drives Web traffic and brings in potential customers.

There are tips that small businesses with limited budgets and personnel can use when it comes to planning a content strategy. Here are a few of them:

  • Make sure you get as much out of the content as possible.
  • Think repurposing of content. Try pulling a few quotes or images from a recently published blog post to share on social media and email dispatches.
  • Build co-marketing content partnerships with other small businesses to help each other reach new customers.
  • Go after prospects and business leads directly and privately with email marketing.

 

Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11

Recent posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment
  • How to Leverage Your Current Employees for Job Candidate RecruitmentHow to Leverage Your Current Employees for Job Candidate Recruitment
    How to Leverage Your Current Employees for Job Candidate Recruitment
    19 AUG 2019 · No Comment

Categories

Contact

  • 11175 Cicero Drive, Suite 130 Alpharetta, GA 30022
  • (678) 646-6786 [IT staffing]; (678) 597-8541 [Marketing services]
  • contact@mymobilelyfe.com

Latest Posts

  • Passive Job Searching Tips: How to Position Yourself for Your Next OpportunityPassive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    Passive Job Searching Tips: How to Position Yourself for Your Next Opportunity
    26 AUG 2019 · No Comment
  • ATS and Other Technology Employers Are Using to Track CandidatesATS and Other Technology Employers Are Using to Track Candidates
    ATS and Other Technology Employers Are Using to Track Candidates
    26 AUG 2019 · No Comment

Tags

Ad Blocking Ad Buying Ad Fraud Advertising Android Artificial Intelligence Banking Blogging Business Candidate Recruitment Content marketing CRM Tools Digital Ad Fraud Digital Advertising Drupal Email Marketing featured Hiring Internet iOS iThemes Job Search Joomla Marketing Marketing Agencies Marketing Automation mobile Mobile Advertising Mobile content mobile technology Passive Job Candidates Personalization Personalized Marketing Podcasts Pros and Cons Sales SEO Smartphones Social Media Tablets Video Website Development Websites Website Security WordPress

Links

  • Recruitment Marketing and IT Staffing
  • Digital Advertising
  • Marketing Automation
  • Agency Services
  • Get Started
© 2021 MyMobileLyfe