Keep These 3 Things in Mind When Marketing Your eCommerce Business

All eCommerce businesses can use content marketing to effectively drive traffic to their website and increase sales. Keep these things in mind as you develop and execute your company’s eCommerce marketing strategy:

Video Will Continue to Be Important

A recent study by Cisco estimates that by the end of 2019, more than 80 percent of all Internet traffic will be video content. The majority of this will be video watched on streaming services like Netflix, Hulu, and Amazon Prime. What this means to eCommerce businesses is that consumers are getting used to watching video on the Internet, and video is quickly becoming the preferred medium of choice.

As a business owner, you should be adding video to your content creation mix. These can be product descriptions, animated explainer videos, behind-the-scenes clips, or anything that your customers would find valuable or entertaining.

Use Content Templates for Your Blog

By using content templates, you can streamline your content creation and save yourself a lot of time. These templates are tried and true types of blog posts that readers like and will share and engage with.

One of the most popular content types is the “Buyers Guide.” You have probably already created tools for your sales team that spells out the features and benefits of your products. Repurpose these guides into lead magnets that will get prospects into your sales funnel.

Reverse Engineer Your Competitor’s Content

Analyze your competitors’ content to get an idea of what customers in your industry desire. It is a way to build a library of content ideas that will serve you going forward. Take a look at their website and notice which posts are getting the most shares on social media and the most comments.

Use sites like to determine where those brands are getting mentions from. This will help you target your content to an eager audience.

These three tips will help you create content that your target audience will enjoy consuming and will be more willing to share.