This is what happens when a corporate brand gets attention for all the wrong reasons.
A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.
The global language of business is English. But when it comes to producing and publishing digital marketing content, especially if it targets a global market, not all prospective customers are receptive to English-only content.
As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who are the move. The move to mobile devices is accelerating, and the numbers back this up:
Nearly half of smartphone users worldwide, totaling some 2.23 billion people, will use their devices to go online at least monthly this year, and over half of the mobile audience will use the Web in 2015.
A study that we recently posted about says just over a quarter of U.S. companies with websites do not have a content marketing strategy that focuses on mobile devices.
Each week, MyMobileLyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
MyMobileLyfe recently had a chat via email with Danny Wong of Shareaholic about blogs, their ideal length and what works for writing and publishing for a mobile device.