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A company that implements a content strategy, and had the money to invest in it, usually has to address this question: should the produced content be its own brand creation, or should be it sponsored content?

Marketing is undergoing a fundamental digital transformation but, according to a new study, chief marketing officers are slow to heed the wake-up call for their business.

As a business owner, you’ll want to put together a content strategy that promotes your brand to prospective customers who are the move. The move to mobile devices is accelerating, and the numbers back this up:

Nearly half of smartphone users worldwide, totaling some 2.23 billion people, will use their devices to go online at least monthly this year, and over half of the mobile audience will use the Web in 2015.