February 9, 2018
Facebook pages have replaced many companies’ homepages, and entire marketing strategies have been built around the platform. Its free, easy to update, brings information straight to followers’ feeds, is easily shareable, and develops a brand identity. But what once was so easy is increasingly complicated by Facebook’s algorithms.
January 26, 2018
Smart phones serve as on-demand information sources, a constant connection to like-minded communities and relations through social media, and, increasingly they are serving as virtual stores and wallets. Mobile marketing strategies are instrumental to small businesses and include product research, digital advertising, social media, and, of course, the ease of purchasing directly from any location.
August 22, 2017
While your company website can explain your product or services, a business blog enhances your visibility, approachability, and how your product or service is understood. As mainstream companies like Google, Starbucks, and REI cultivate high quality and updated blogs, dynamic web content becomes the norm and demonstrates that your company is modern and engaged. Here […]
August 18, 2017
In the newsroom, ideas move quickly and deadlines are always right around the corner. Though they seem chaotic from the outside, newsrooms are adept at planning, creating new ideas, packaging them, and disseminating them with the public with great efficiency.
June 20, 2017
Alternative forms of online advertising can help your business reach niche audiences and help your ads stand out from the competition. It’s no surprise that Google and Facebook, platforms that many of us use throughout the day, are the preeminent networks for online advertising. Though these networks give advertisers the largest pool of potential leads, […]
June 12, 2017
This article was originally published on Tech400.com. For many, artificial intelligence and machine learning may seem like abstract and far-off concepts, but businesses of all sizes are already enjoying the benefits of AI, as a recent Harvard Business Review article shows.
April 3, 2017
“With great power comes responsibility” – With free content management systems, you can control and maintain your own website. However, you are also responsible for keeping it safe.
March 15, 2017
It’s how we get our news, keep in touch, monitor our fitness, do our banking, and check the score on the game we couldn’t stay home to watch. With mobile phones being such a significant part of our daily routines, it’s a key place for businesses to market their products and services. The popularity of […]
February 11, 2017
Website security is crucial for maintaining the trust of your customers and vendors. Your website may have security issues that are not immediately apparent.
February 5, 2017
Although most entrepreneurs are more interested in running their businesses than digging into the minutiae of web architecture, website security is serious: Research by Imperva in 2012 found that most web applications receive four or more web attack campaigns each month, with some facing constant attack.
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