Digital ad fraud is an emerging threat to business and challenges advertisers who seek legitimate ways to boost a company’s revenue.
CRM Tools, Explained
Customer Relationship Management (CRM) software enables your business to manage customer relation information and data.
The Future of Programmatic Video Advertising
Programmatic video advertising, and programmatic in general, is taking off. 54% of worldwide mobile advertising will include programmatic elements by 2018. Why? Here are five reasons why the future of programmatic is bright.
How to Hire the Right Marketing Agency
Choosing the wrong marketing agency can be a headache, at the very least. Here’s our road map for finding the best agency for your growing business.
Using Email Automation for Your Business
Do you know all of the ways email automation can give your business a competitive advantage? It’s one of the most popular digital marketing strategies among business owners.
Programmatic Advertising, Explained
For decades, and even today, businesses rely on traditional advertising methods — print, television, radio, mail, etc. — to disseminate their messages. While these methods can reach a large audience, they can be expensive and imprecise.
Why You Should be Using Marketing Automation Instead of Email Service Providers
There are a lot of business owners and inexperienced marketers who believe that an email service provider is “basically the same” as a marketing automation platform. This ignorance is commonplace, but not a good idea.
Our Best Practices for Email Marketing Automation
Looking to take your email marketing automation strategy to the next level? Check out our tips here, and share yours in the comments below…
Five Stats That Explain Why You Need a Marketing Automation Solution
Marketing automation is a powerful tool that your business needs, simply because this is how business is done in the modern world. Further, business continues to become more automated at every turn. In order to stay competitive, as many of your marketing processes as possible should be automated.
It’s Personal AND It’s Business: Using Personalized Marketing for Your eCommerce Business
So, you’ve used every customer acquisition strategy in the book. You’ve done your homework on Search Engine Optimization, and you’ve built an effective social media presence. Now what?