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The state of infographics’ appeal 0

The popularity of inforgraphics as an effective tool for marketing and customer engagement continues to be high.

A single infographic has the potential to reach as many as 15 million online users, according to Top Marketing Schools. Business topics amounted for nearly 13 percent of all infographics produced, according to data provided by Visual.ly.

The visual appeal of the infographic as content makes it highly shareable by users through social media, and searchable by people looking specifically for images on a topic. When creating an infographic, make sure it has an embed code so others can add it to their sites.

More about the impact of infographics below, courtesy of Top Marketing Schools.

State of Infographics
Source: State of Infographics

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Video content: Making your subject camera ready 0

Video is an important component of any company’s content marketing strategy. But not everyone is a natural in front of the camera.

A little coaching and preparation helps in getting a subject ready for their camera time to deliver your business’ brand message.

In this segment, Kuno Creative’s content marketing specialist Lisa Gulasy offers some advice on preparing your video content by making the subject comfortable before the camera. At just over two minutes (with outtakes), it’s worth a look.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Blog content sharing busiest on weekends, study says 0

Content writers who produce blogs and other brand content may be missing out on their audience by posting while consumers are working.

Blog writers are most likely to post their content during weekdays, mostly on Tuesdays and Wednesdays, according to a study conducted in April by TrackMaven.

But while only 13 percent of blog content is published on Saturdays and Sundays, the content amounted for nearly a third — 32.6 percent — of total weekly shares on social media.

According to TrackMaven, at least 2 million blog posts are published daily, representing a significant component of content marketing. Blog posts help point out engagement with a company’s target audience that would in turn share its brand content.

In other words, companies can get more out of their blog content by making it available when readers have more time to read and share — on the weekends.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

The challenge of creating great content 0

The growth of content marketing as a business strategy to gain and retain customers also comes with a slew of new challenges.

High-quality content is in great demand, for example, and companies are willing to invest in it. Yet only a small percentage of companies have dedicated departments responsible for the production of this quality content.

A majority of businesses say there’s not enough time to produce quality content, and many other struggle with coming up with the engaging content that customers want and businesses desire.

In this infographic, Wpromote Online Marketing addresses the challenges that come with creating and distributing great content, and offers some potential solutions.


Via: Wpromote

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

Content strategy tips for small businesses 0

contentmktg2_artSmall businesses can benefit from content marketing as much as large corporations with the staffs and budgets to put into it.

Instead of display advertising that consumers are brushing aside, small businesses can invest time, effort and budgets into branded content that informs, educates, drives Web traffic and brings in potential customers.

There are tips that small businesses with limited budgets and personnel can use when it comes to planning a content strategy. Here are a few of them:

  • Make sure you get as much out of the content as possible.
  • Think repurposing of content. Try pulling a few quotes or images from a recently published blog post to share on social media and email dispatches.
  • Build co-marketing content partnerships with other small businesses to help each other reach new customers.
  • Go after prospects and business leads directly and privately with email marketing.

 

Measuring your mobile content success 0

You have a content strategy that focuses on publishing for smartphones and tablets, ensuring that your message, your brand content is accessible to people on the move.

Now, how do you know that that message is reaching that specific target audience?

contentmktg_artThere are ways to determine your company’s success in reaching mobile device users. It is possible to track your mobile marketing efforts with analytics tools that enable you to learn who is accessing your content, then use that information to target your audience more effectively.

Google Analytics is the tool that immediately comes to mind. Its mobile app analytics tool enables companies to know who’s using its app, how they use it, check brand loyalty and visit frequency, and measure its performance.

There are other tools just as useful to measure mobile impact and engagement, including Flurry, Localytics, and Clicky.

Bottom line: Analyzing the information about your mobile content efforts is essential to its overall success, regardless of what tool you use.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

Think strategy when creating video content 0

contentmktg2_artVideo content for your brand marketing campaign can be effective in promoting a product or service to the right audience. But it’s more than just coming up with clips shot on a smartphone to post on a company website, Facebok page or Twitter account. It also means creating and implementing a well conceived strategy.
Video uses sound, images and motion to present your brand message in a more personal and, when optimized for mobile devices, portable format. Done well, it attracts business by showing a potential customer what the company is all about, the services it offers, or telling its story in a shareable format.
But event the most slick production, accompanied by cutting-edge images and a contemporary musical score, can be ineffective if no thought is put into what the customer seeks to get out of the video content. Does it give the customer something new? Is is something they are willing to pass on to others?
Ponder these steps when contemplating a video content strategy:

  • Decide on your goals for the content. Ask yourself, as a content creator, what are the objectives you wish to accomplish in the video content. Is your company answering questions? Telling a story? Emphasizing the benefits of a product?
  • Choose your target audience. Tailor the message around that particular demographic.
  • Make the video content relevant. Make it engaging, memorable, informative and, yes, entertaining. A company leader droning on about the latest product may be good for the stockholders, but a turn off to the potential customer.
  • Set up a social media channel distribution strategy. Think beyond YouTube. Embed the video code on the company’s Facebook page or Twitter account for maximum exposure.
  • Encourage comments about the video content. What do people have to say? They like it or hate it, but above all, they should talk about it online.
  • Use keywords in the content that reflect your customer’s needs and inquiries. This helps search engines find your video content easier.
  • Ensure that the video content is optimized for mobile devices. The number of people using smartphones and tablets continues to grow, and people are getting their information on the move. This is a market than can no longer be avoided.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us

Video: The infographic as content 0

One of the most effective ways to provide interesting and informative content for a target audience is the infographic.

An infographic can present data and facts about a topic in an eye-catching format. Investing in the talents of a graphic artist helps, but there are many tools available for content creators to develop their own infographics — Easel.ly, Infogr.am Visual,ly immediately come to mind.

This video primer by Jean Williams is a beginner’s tutorial of sorts. Check it out if you’re considering adding infographics to your content creation calendar.

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

 

 

Focus on the user experience 0

Is your content an experience?

Or rather, does the brand marketing content produced and published online add to and enhance the user experience? If the answer is yes, then the brand becomes a means of discussion and engagement with potential future customers.

contentmktg_artIf the answer is no, well, that means it’s just a substandard experience. A user clicks an article on a smartphone, only to land on a non-mobile optimized block of text that is practically unreadable. The user, one with a short attention span, decides it’s not worth it to pan and zoom around the page, and drops it – and with it, any chance of becoming a new customer or business lead

Marketers need to engage, delight and enrich their audience within the content experience. This is about taking the user on an immersive journey that keeps them coming back.

There are a handful of engagement tactics to see if you’re spending enough time on ensuring that the content is worth the user experience:

  • Can visitors easily find what they’re looking for, or are the content resources buried in navigation?
  • Is the content created for a specific audience or topics, with contextual call to actions?
  • Does the interface suit users on all types of devices, from smartphones to tablets to PCs?

Say yes to these, and you have the makings of a solid user experience.

 

We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.

The merits of storytelling with your content 0

There is so much content out there that it is easy for the consumer to become overwhelmed. The challenge of the content creator, therefore, is to come up with ways to minimize the information overload and make their material stand out.

Telling a story can cut through the noise and prioritize what the target audience will care about. Bottom line is, it is all about managing the information.

This infographic, courtesy of Business2Community.com and produced by LookbookHQ and Beutler Ink, spells out the merits of making effective storytelling a part of content strategy.

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We are MyMobileLyfe and we can help your company develop a content marketing strategy to reach people on the go. Click here to contact us.