Why do people buy educational apps for their mobile devices?
For kids and their parents, educational apps offer fun and creative ways to learn. Apps like Sprout Games and Videos for the iPad and First Words with Phonics for Windows motivate kids to work on their reading, math and other classroom skills, often using a familiar character like Dr. Seuss’ The Cat in the Hat.
A study by global trade organization MEF finds that 17 percent of mobile device users worldwide download an educational app. In its recently released report analyzing regional and global trends for mobile education products and services, MEF finds that educational apps rank ninth among all app categories.
But learning is not the prime motivation for people downloading education apps. Many users see them as playful or fun; the MEF study finds that 47 percent of people who buy an app from an educational site cited the entertainment value.
You can read more about MEF’s study in the infographic below.
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