Search Engine Advertising
Search Engine Optimization
Social Media Management
MyMobileLyfe was tasked with creating and executing a comprehensive digital marketing plan for My MASC, a cosmetic medical practice in Alabama led by Murray Riggins, MD. This client required a complete redesign of his website, as well as the creation of blog content that would encourage readers to come to Dr. Riggins’ practice.
My MASC’s previous website had not been updated in several years, and it was no longer capable of meeting the expectations of today’s internet users—who are mainly using mobile to consume and share content. The site was practically unusable on smartphones. In addition, search engine users looking for local cosmetic doctors were not finding Dr. Riggins’ services. My MASC was at a disadvantage as it tried to compete for the attention of new patients.
We created a new website for My MASC from the ground up. The new site is responsive, delivering a visually-pleasing, fully-functioning browsing experience to mobile and traditional desktop users. Each page of the site is optimized for search engine discovery, giving the practice more exposure in search results in the last few months than it had over the last several years. We also integrated metrics tracking tools, along with other enhancements that improve site security and page load speed.
After we launched the new My MASC website, we began to publish blog content focused on topics related to the practice’s medical services. These blog posts attract new users from search engines, and they keep existing users engaged with the site for longer periods of time.
As we continue to execute My MASC’s digital marketing strategy, the practice is starting to appear at or near the top of local search engine queries related to its services. The redesigned website is now a potent inbound marketing tool, attracting users from every step of the buyer’s journey.