Resources
Insights & Resources
Thinking on AI adoption, growth strategy, digital marketing, and operational efficiency — from the team behind the MyMobileLyfe Growth Framework.
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A smartphone essential? The search engine
The search engine is proving to be the most essential tool at the disposal of smartphone users who responded to…
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Learn your target audience for your content
You’re the person in charge of creating content that enhances your brand’s profile and makes people want to know more…
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A virtual CEO’s content marketing advice
Chris Ducker, a British businessman best known as the “Virtual CEO,” has some advice in this segment on making your content…
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Five tips for getting your brand message out
Quality content, created and produced consistently, is a key element to any content marketing strategy. The way the content is distributed…
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Tell, don’t sell, your content
Marketing content, simply put, is created to help customers make an informed decision about the brand or product they are…
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Estimating the payoff from content marketing
It can take six to nine months of consistent creation and production of high-quality content, say 15 posts per month,…
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Content marketing trending by the numbers
Here’s where the state of content marketing is in 2014: Companies are taking the initiative to create their own content,…
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Three resources for crafting solid headline content
When it comes to attracting new customers to your online marketing content, the headline is one of your most effective…