March 28, 2014
Quality content, created and produced consistently, is a key element to any content marketing strategy. The way the content is distributed is also just as important. While social media is the dominant means of distribution of your brand message, and as published sponsored content grows in popularity, it’s good to remember that there are other channels […]
March 28, 2014
The number of consumers with more than one digital device continues to grow, and they are hungry for content. Deloitte recently released the findings of its eighth Digital Democracy Survey, which show that over a third of U.S. consumers – 37 percent – are digital omnivores, consumers who own tablets, smartphones and laptops. That’s a […]
March 27, 2014
Marketing content, simply put, is created to help customers make an informed decision about the brand or product they are reading about. It’s about establishing a relationship with the consumer through quality writing, informative graphics, solid images and overall consumable and engaging content. Consumers want to be educated and informed. They really don’t want to […]
March 27, 2014
The transition from PC to tablet computers is beginning to slow, even as sales of mobile devices continues to move upward. Worldwide shipments of PCs, tablets, smartphones and other mobile devices, an indicator of popular interest, is projected to reach 2.5 billion units in 2014, up 6.9 percent from the previous year, Gartner Inc. says […]
March 26, 2014
It can take six to nine months of consistent creation and production of high-quality content, say 15 posts per month, before a company can start to see results. That’s the advice from content marketing expert Arnie Kuenn in this segment. Kuenn, CEO of Phoenix-based Vertical Measures and an author and frequent speaker on content marketing, […]
March 26, 2014
Companies still have a way to go when it comes to embracing mobile technology, according to a new survey. Just over a quarter of U.S. companies – 28 percent – do not have a mobile technology strategy, according to a Robert Half Technology survey. The survey is based on 2,300 telephone interviews with chief information […]
March 25, 2014
Here’s where the state of content marketing is in 2014: Companies are taking the initiative to create their own content, with 93 percent doing it in house. But, 17 percent of marketers don’t blog at all. Other people’s content is shared on social media by 56 percent of companies. But, 16 percent of companies have […]
March 25, 2014
When it comes to attracting new customers to your online marketing content, the headline is one of your most effective tools. A well-written and informative headline peaks the reader’s interest and draws them into checking out the content, be it for scanning or thorough reading. If you have a minute or two, here’s a segment […]
March 24, 2014
Users of mobile devices don’t spend a lot of time digesting lengthy Web content. One research study found that only 16 percent of people read what they see on a website word for word. Everyone else mostly scans the page for the information most relevant to them. But give the user good information of interest, […]
March 24, 2014
British comedian David Schneider has some advice for using Twitter effectively for business. Schneider, who counts more than 170,000 Twitter followers, did this segment for the Guardian of London as part of its Guardian Masterclasses series. In summary, Schneider encourages those looking to get the most out of Twitter, like those embracing it as part of […]
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