March 21, 2014
The brewer of Miller and Coors wants customers to tune in to their newsroom, and they’re paying big bucks to see that it gets done. A new alliance between the brewer and online giant AOL is the latest example of how far content marketing strategists are willing to go to ensure their brand message reaches […]
March 20, 2014
Business owners are willing to invest more into developing content-rich media designed to engage online customers. But it is time-consuming work to create unique brand information that stands out in a cluttered marketing landscape. Custom content, highly targeted information customized to the needs of the specific audience, can make the difference to a business with a […]
March 19, 2014
Creating content for the Web involves many elements, from well-written and researched text and compelling images to video that promotes your brand. Yet the most effective part of the content can be summed up in a few words. The headline is what first catches the eye of the reader, the initial words viewed of your marketing […]
March 18, 2014
As expected, Google has launched an effort to expand the Android operating system from smartphones and tablets to wearable devices. Google announced in a blog post today the creation of Android Wear. Google will initially focus on smartwatches that will tell the wearer not only the time, but deliver the latest social media posts and […]
March 17, 2014
Good, quality written content cannot be underestimated. It should present your message in a way that is clear, uncluttered, concise, precise and informative. The better the written content, the more effective your brand marketing efforts can be. It’s easy to overlook the written content part when you’re planning a brand marketing campaign. The focus often […]
March 14, 2014
The effective use of video content is not just essential to content marketing strategy, it’s a required element. Consider predictions that say 90 percent of Internet traffic this year will comprise of video. That’s a lot of webinars, product reviews, corporate Q&A standups and branding campaigns to sort through, particularly if you are using a smartphone […]
March 13, 2014
On the surface, the premise appears a bit ridiculous: The president of the United States sitting down to discuss the health care law with a comedian best known for “The Hangover” movies. But Zach Galifianakis’ “Between Two Ferns” sitdown with Barack Obama got everyone talking about the Affordable Care Act this week. Website traffic to HealthCare.gov, […]
March 12, 2014
Longer can sometimes be better when it comes to writing digital content, unless the content is for a mobile device. When it comes to content that appears on the smartphone or tablet, there are differences of opinion as to the ideal written length. A blog post of, say, 1,500 words may be okay to leisurely digest on […]
March 11, 2014
Content marketing is being taken seriously enough that companies are projected to set aside more money to get the best results. The industry is expected to grow in 2014, according to a study conducted by content curation software company Curata Inc., which projects more than 70 percent of marketers will increase their investment in content […]
March 10, 2014
Google is preparing to release a software development kit for wearable technology, enabling developers to build wearable technology for Android devices. The company already has a presence in the wearable tech market with the launch of Google Glass. The eyeglass device that enables users to access the Web, take photos and video and share them […]
Recent Comments