March 8, 2014
Good content to establish a corporate presence or brand is not only important, it’s essential to a business. The Custom Content Council says six in 10 consumers value custom content enough that they feel better about a company that delivers the content, and they are also more likely to buy from that company. Seven in 10 consumers say […]
March 7, 2014
Writing content for the mobile user comes down to a few key points: keep it lean, focus on simple, emphasize organization, make it effective. More than 1.2 billion people access articles, images and video through mobile devices. This makes content, such as written and researched articles, in great demand as a marketing tool, but guidelines to […]
March 6, 2014
If you’re a smart shopper, you’re likely using a smartphone to do this. A recent survey of smartphone users finds that a majority of users believe the mobile device is essential when it comes to the shopping experience. Framingham, Mass.-based IDC’s research done during last year’s holiday shopping season reveals that 70 percent plan to […]
March 5, 2014
Facebook Paper looms as a game changer for content marketers. The social media giant’s recently launched media delivery app puts an emphasis on quality images and solid content for the user. Users can select sections featuring content created from news sources for their optimal and personalized media experience. They’ll look for unique and compelling images, […]
March 4, 2014
How much is Samsung willing to commit to overcome Apple in smartphone sales? According to the Wall Street Journal, a lot. The Korean electronics manufacturer spent an estimated $20 million on ads during the Academy Awards ceremonies Sunday. But the company’s biggest promotional coup came from Oscars host Ellen DeGeneres during the show itself. It […]
March 3, 2014
Academy Awards host Ellen DeGeneres broke new ground in social media when her star-studded smartphone “selfie” at Sunday’s ceremonies became the most retweeted item on Twitter ever. Now, there’s an app that puts you in the picture. Members of Urturn, which calls itself “a social platform for self-expression,” are joining the party by plugging their […]
February 28, 2014
Smartphone owners use their devices for a growing number of tasks, from checking email and viewing video content, to banking and shopping, to social media. They also spend more time using them, according to a recent Nielsen study that says time spent by people on smartphones is overtaking PC usage in the U.S., Britain and Italy. Americans […]
February 27, 2014
If you own a smartphone or tablet, you are likely using it to surf the Internet. You’re looking for the best shopping deals, checking out the latest news, watching video content, interacting with others via social media. Let’s face it, the Internet has become essential when it comes to using our mobile devices like smartphones, […]
February 26, 2014
You spot a person in a restaurant or market wearing Google Glass, the wearable technology that’s hard not to take notice of. Does it leave you impressed? Or offended by this apparent intrusion of mobile technology in your space? As interest grows in the potential for the device that mounts a computer and camera on […]
February 25, 2014
Millennials are voracious viewers of video. They’re just not watching videos on TV. The video advertising technology company YuMe tracked the media viewing habits of millennials, defined as the 18-to-34 demographic. This is an age group that makes prolific and sustained use of smartphones and tablets; 18 percent of all millennials were mobile-only users in November […]
Recent Comments