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Plain and simple, time has run out on debating whether your company needs a mobile marketing strategy. The Internet is littered with people, and entire industries, that have hit snooze on the digital alarm clock. With the release of the Apple Watch it appears, hopefully, major media companies have learned from its past sins and at least have begun thinking of ways to produce mobile and wearable-friendly content.
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NiemanLab has an excellent story, “The next stage in the battle for our attention: Our Wrists.” In it Andrew Phelps, senior product manager for iOS for the New York Times speaks for all media when he discussed both the opportunities and challenges ahead.
“For publishers, the risk of missing out on a new platform is real. “Given that we, the industry, practically haven’t figured out how to monetize mobile, I’m a little concerned about wearables,” the Times’ Phelps says.”
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Here at MyMobileLyfe we talk to companies of all sizes and in various stages of digital content development and deployment almost everyday. Many companies – and it doesn’t matter if they are big or small — do a great job staying atop of all of the latest digital advancements in hardware like the Apple Watch as well software, social media and whatever is leading the news feeds at the top tech blogs and websites.
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We also run across companies that still conduct their digital business as if they are living in the days when the sundial was considered the technological marvel of the day. What do we mean? Websites that haven’t been significantly updated in a decade. They question if social media marketing is a good idea for their business; even debating if they should join Facebook or MySpace to help get its message out to potential customers. I exaggerate only slightly on that last point.
The alarm has been sounded!
