Is Your Website Mobile Friendly?
Look out below! Due to a pending change in Google’s search engine algorithms, effective April 21st, your website’s search engine referral traffic may start falling if your site is not mobile friendly.
Earlier this year Google announced it will be expanding its use “of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
To be clear, Google has already been factoring mobile-friendly web pages as part of its global search returns, but they’re now going to take it up a notch. You’ve been warned!
We’re not sure just how drastic a hit your non mobile-friendly site will take after the 21st, but why take a chance?
The first thing you should do is test your current website and see what it looks like on a number of different mobileplatforms. Check out out our FREE tool.
If you don’t like what you see after using our website tool, give us a call – we can help you out!
Finally, a mobile-ready site is just the first step in your business’ mobile marketing strategy.