Why Your Brand Will Benefit From a Mobile Advertising Strategy
In 2013, $10.46 billion was spent on mobile marketing communication, and the number of smart phone users worldwide is expected to exceed 2 billion in 2016.
Connecting to consumers by developing a strategic mobile advertising plan is more important than ever – now is the time to devote resources to your mobile advertising strategy.
How will you benefit?
Mobile advertising is far less expensive than traditional television or radio ads.
Mobile advertising allows for constant A/B testing – with trackable data – and offers a lot more flexibility to optimize your marketing strategy. The data is actionable and will give you insight into your customers.
Smartphone users are used to sending personal messages and photos with their device. If you tailor your campaign in a way that mirrors their expectations you can build a sense of intimacy and connect with them on a level that could never be reached with a traditional approach.
3. Real-time Connections
Most people keep their mobile devices with them all day long and have them turned on. This means that your time-sensitive messages (last minute sales, special events, etc) will more than likely reach your audience and enable them to act immediately. No other medium can take advantage of this type of captured audience.
4. Interactive Content
Mobile advertising is the only medium that allows users to interact with your message. This goes beyond simply clicking a link or image. You can use mobile ads to ask questions and gain customer data, or build creative ads that customers will enjoy interacting with.
Ready to get started? Get a free consultation with MyMobileLyfe to discuss your company’s mobile advertising needs and develop a strategy today.