That little icon on Web pages inviting users to share the content may appear to be a convenience, but when it comes to sharing smartphone owners are more likely to do it through social media.
MyMobileLyfe survey: Why we share content
Making a connection with the customer is important when planning your brand content. As a content creator, you want the customer to not only take in your brand message, but also pass along to others who could become potential business leads.
MyMobileLyfe survey: What distracts users
Consumers of mobile content are distracted easily. There is so much to take in and even more to ignore, that content has to be unique just to get above the online noise.
MyMobileLyfe survey: Where laptops hold an edge
More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.
MyMobileLyfe survey: Where people on the move go
Mobile content is for people who are on move. They have a means to find the best deals, the most affordable products, and the most convenient way to make their purchases. And they are willing to use this technology for this.
MyMobileLyfe survey: Where people prefer to get content
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile devices. People are just as likely to access their content from a source other than the Web.
MyMobileLyfe survey: The choice of text over images
The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
MyMobileLyfe survey: An overview of smartphone usage
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
MyMobileLyfe survey: Smartphone tasks
Smartphone owners use their devices to place and receive calls. And a lot of other tasks.
Think like the customer when it comes to content
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.