More than 50 percent of U.S. adults owns a smartphone that can access the Web. But a survey conducted by MyMobileLyfe shows that when it comes to digital content, many prefer to access it the traditional way.
MyMobileLyfe survey: Where people on the move go
Mobile content is for people who are on move. They have a means to find the best deals, the most affordable products, and the most convenient way to make their purchases. And they are willing to use this technology for this.
MyMobileLyfe survey: Where people prefer to get content
The Web traditionally has been the primary source of content, but that now varies, particularly when it comes to mobile devices. People are just as likely to access their content from a source other than the Web.
MyMobileLyfe survey: The choice of text over images
The first exposure that a smartphone user has to your brand content can be difference between whether they click on to learn more, and whether they move on to something else. It is all about which has the most immediate impact with the user.
MyMobileLyfe survey: An overview of smartphone usage
Less than a decade since its introduction, the smartphone has become an essential part of the way we live, work, entertain ourselves and communicate.
MyMobileLyfe survey: Smartphone tasks
Smartphone owners use their devices to place and receive calls. And a lot of other tasks.
Think like the customer when it comes to content
Your company is ready to implement a content strategy for customers using mobile devices. The smartphone and tablet users are a key audience to promote your brand and create engaging and interesting content that they will consume and share.
NewsCred to host Content Marketing Summit
Here’s another opportunity to learn from top industry experts how to make content marketing work for your business.
Content marketing: What was said the week of July 14
Each week, My Mobile Lyfe presents a few words, thoughts and advice from leading professionals and experts in the field of content marketing, along with the source from where they made their remarks.
An expert’s take on content creation’s next phase
Expect companies creating brand content to steer from tutorials and “how-to” lists toward more creative and visual content that will connect with customers on a more personal level. And they will do this not with marketing pros, but with producers, journalists and others skilled in the craft of storytelling.
This is where content marketing expert Michael Brenner believes the next phase of the industry is headed.