Stagecoach tales: The storytelling content of Wells Fargo
Much of content marketing is about brand storytelling. The creator’s role is to weave compelling narratives about the product that connect with the customer, and inspires brand loyalty.
The latest company to take up this approach is Wells Fargo. The financial services company last month debuted its “Wells Fargo Stories” channel that features creative content about its employees, communities and brand values. Wells Fargo calls it an online magazine that shares its stories through written content, slideshows, blogs, infographics and videos.
“Wells Fargo Stories” focuses on the people in the company, the team members who work with small businesses, volunteer in the community, and promote the company’s vision.
This is content marketing that is consistent, shareable, engages and motivates, and goes beyond Wells Fargo’s status as a banking giant.
You can see for yourself how it works in this segment here: