HTC shifts focus to lower-price smartphones
HTC is looking to move a step down from the premium smartphone market.
After two years of focusing on fewer, higher-quality products, the company announced today that is going back to the lower end of the smartphone market. The Washington Post reports that likely means more phones at lower prices of around $150 to $200, rather than the $600 price tag of the Android HTC One.
The Taiwanese company has struggled to gain ground on smartphone heavyweights like Apple and Samsung.