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April 22, 2014

    The challenge for creators of a content marketing strategy is making it work for a mobile device. Many ask whether they can effectively combine mobile Web design and content without sacrificing the successful elements of either site appearance or subject matter. Effective mobile Web design and content marketing can work together to achieve […]

April 21, 2014

Nike is repositioning itself in the wearable tech market. The sports apparel giant has one of the pioneering products in wearable technology with its Nike + FuelBand fitness band that tracks the user’s workout and activity progress. But according to a report in CNET, Nike is getting out the hardware business to focus more on […]

April 18, 2014

In this segment, Steve Toth of Toronto-based TechWyse goes over the effectiveness of evergreen content and how it offers advantages for content marketing managers. Toth, TechWyse’s content marketing manager, offers tips on how this relevant content has search value, particularly to bloggers for companies. Toth also offers advice on how to develop a content plan […]

April 18, 2014

Evergreen content. Anyone who’s ever worked at a newspaper has come across it, , particularly around the late-year holidays. It’s an article that newsworthy, even topical, but is not time sensitive. When it comes to content marketing, evergreen content is fresh, useful, and can run at any time. It’s an effective and integral part of […]

April 17, 2014

Consistency is one of the key components in an effective content marketing strategy. It’s one thing to write the occasional blog post or article promoting a new product or upcoming campaign. If content is posted infrequently, days or even weeks apart, potential customers take notice. The effective approach is publishing smart, informative articles and posts […]

April 16, 2014

Did you buy a pair of Google Glass eyewear at this week’s one-day only blowout? You now have a use for them. One day after Google — according to some reports — exhausted its stock of the computer-equipped eyewear after offering the $1,500 devices at a one-day public sale to U.S. residents, Starwood Hotels announced […]

April 16, 2014

The development of a good content marketing strategy should include how the content will be produced and published. The workflow for your content creation efforts should be unique to the needs and goals of your business or organization. This article by Business 2 Community boils down the workflow planning process into five key steps, as […]

April 16, 2014

The “kill switch” technology that can remotely disable a stolen smartphone will soon be standard by the summer of 2015. A new initiative announced this week by the wireless trade group CTIA has the backing of phone manufacturers Apple, Google, Samsung, Microsoft and others, and wireless carriers including AT&T, Sprint, T-Mobile and Verizon. Under the […]

April 15, 2014

There are four key points to remember when it comes to effective content marketing: educate, entertain and engage. The fourth point? If you focus on yourself, that’s the fourth point: extremely boring. In this segment, David Gould of Vertical Measures goes over three common content marketing mistakes, and what you can do to fix them. […]

April 15, 2014

You’re creating and publishing consistent, engaging and educating blog content for your brand or business. The articles are short, concise, shareable on social media. But is anyone looking? There are 2 million blog posts published daily, according to Digital Buzz Blog. That’s 2 million efforts for a writer to get noticed. For a marketing pro, […]