April 14, 2014
More than a third of the workforce worldwide will be mobile by 2015, and among the tasks workers in the “bring your own device” environment will find themselves doing is printing. They’re using smartphones and tablets to connect to wireless printers with increasing frequency. By 2015, 50 percent of smartphone users will use the devices for […]
April 11, 2014
The importance of an effective headline is key to content creation, especially when the content is created for the mobile device. An effective, informative headline helps generate the desired content marketing results: attracting, engaging, informing and keeping the reader interested on the online article or blog post. More readers mean more interest in the brand, […]
April 11, 2014
Talk about one-day only sales. Google is making its groundbreaking Google Glass available to anyone who wants to purchase a pair. The computer-equipped eyewear will be available for purchase for a single day, April 15, and only to U.S. residents who sign up in advance or return to Google’s site at 9 a.m. on that date. Orders […]
April 10, 2014
Shipments of wearable computing devices are expected to more than triple as they become functional, stylish and increasingly popular with the general public. Leading the way are complex accessories like the Nike + Fuelband and Fitbit fitness and activity monitors that operate when connected to a smartphone, tablet or PC. Research from International Data Corporation […]
April 10, 2014
In this segment created by Vidyard, Content Marketing Institute founder Joe Pulizzi offers tips to enterprise and small businesses on how to make the most of their content marketing efforts. If you’re in charge of your brand’s strategy, and want it to be successful, these next couple of minutes will be worth a listen.
April 9, 2014
Could mobile phone service soon be on your Comcast cable bill? The communications giant, which is currently in the midst of a $45 billion acquisition of rival Time Warner Cable, is reportedly developing a wireless service that would mostly rely on Wi-Fi capable phones. The service would use Wi-Fi from wireless routers and public hotspots. […]
April 9, 2014
Much of content marketing is about brand storytelling. The creator’s role is to weave compelling narratives about the product that connect with the customer, and inspires brand loyalty. The latest company to take up this approach is Wells Fargo. The financial services company last month debuted its “Wells Fargo Stories” channel that features creative content […]
April 8, 2014
As the population of consumers using mobile devices continues to rise, companies have decisions to make. Should they develop mobile device apps, or optimize their websites to be viewed on smartphones? This infographic by Boca Raton, Fla.-based MDG Advertising helps break it down. Let us know what you think.
April 7, 2014
What makes good content marketing for a mobile device? It informs the consumer, and engages them. It helps the consumer make decisions and connect with the brand. The content goes beyond advice on making a purchase or finding a store nearby. Over time, it builds customer loyalty. Content Marketing Institute recently came up with five […]
April 7, 2014
Putting together a content marketing strategy for your company can be a significant task. Those charged with promoting and marketing the corporate brand have to take into account how to consistently produce high-quality, informative and engaging content with the resources they have. Unless the content is outsourced, that means the existing staff must create the […]
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