Content strategy tips for small businesses
Instead of display advertising that consumers are brushing aside, small businesses can invest time, effort and budgets into branded content that informs, educates, drives Web traffic and brings in potential customers.
There are tips that small businesses with limited budgets and personnel can use when it comes to planning a content strategy. Here are a few of them:
- Make sure you get as much out of the content as possible.
- Think repurposing of content. Try pulling a few quotes or images from a recently published blog post to share on social media and email dispatches.
- Build co-marketing content partnerships with other small businesses to help each other reach new customers.
- Go after prospects and business leads directly and privately with email marketing.